A comment left on a popular blog may be viewed by a few hundred people in one day. Multiply that by the lifespan of the blog and you’ll see that a simple comment may say a lot about you. Every blog comment is usually permanent. It’s not just a hyperlink but a long-term representation of your brand.
Too many webmasters view blog commenting as only a traffic or link building strategy. This rigid marketing emphasis has led to certain modes of behavior. For example, one might make the effort to comment exclusively on blogs with nofollow turned off, while using keyword names in order to increase the search engine ranking for one’s website.
Yes, it’s been long overdue but I finally changed the design for Dosh Dosh after more than a year. Because of the lack of time, I’ve been procrastinating but frankly, I’m just really glad its finished now. If you’re reading this from your feed reader or inbox, come over and check it out.
I haven’t prepared a detailed writeup about the design process but I thought I’ll give you all a short tour of the new look. First of all, the logo was designed by David Airey, who’s one of the most reliable graphic/logo designers I’ve worked with.
Social media aggregators are web sites which amass what you do on social networks or websites and centralize it all in one location.
These aggregators enable lifestreaming, which is a simply the publication and sharing of your daily activities in continuous sessions. These social lifestreams allow you to keep track of what your friends or other people are doing online.
In other words, they are tools you can use to observe the activity of others on various social sites or allow others to follow what you’re doing all around the web.
If you’re a new or not yet established brand, how should you use social media to build a reputation for yourself?
Apart from making sure your product/website is relevant to the social media channel, it is also useful to participate in social media communities as an end-user or brand representative.
My previous post on social networking ROI already talked about the benefits for building a strong social media presence so let’s move on to examine the characteristics which constitute successful social media profiles.
Yesterday, I visited my friend Tara’s place and noticed that she put a large piece of paper on her bedroom wall, next to where she slept.
On it was written some quotations and general life principles. Tara wanted to remind herself of these words when she woke up everyday and before she went to bed. It’s a self-improvement trick to overcome negativity and focus on the important things.
So I got curious and read what she wrote. After I came home, I tried recalling what I read but could only come up with two lines. The rest were a blur.
Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something in exchange. ROI measures the profitability of your returns, when compared against your costs.
Many people have talked about ROI in relation to social media and one usually examines the performance of a social media marketing campaign using specific metrics like traffic, links or comments.
Some measure ROI in an more abstract way, by monitoring the amount of buzz or conversation in a community and the opinions of the public.
Villains are the perfect foil for heroes in movies. Their actions provide stark contrast and add depth to the hero’s character. This enemy usually takes the form of a human persona or a situation.
You cringe and fear for the heroine when the enemy hurts her. When she overcomes the enemy, you feel happy or relieved that order is restored. Hollywood movies usually end at this point: closure is secured by the elimination of the villain.
I’m busy with some other projects now and instead of leaving the blog alone for several days, I thought I’ll do a quick post on a helpful tool that I’ve been using for more than a year.
It’s called Dark Room and its a minimalist fullscreen word processor which forces you to focus on the writing process and nothing else.
This free Windows/.Net application transforms your entire computer screen into a dark background and removes all the usual word processor toolbars and quick buttons. The only thing you’ll see is the words. I feel that it really improves my ability to concentrate on the blog post or school essay I’m writing.
One way of attracting visitors to your website is to create content or webpages that are entertaining or filled with valuable information. If you own a blog and have been publishing for some time, you’ll have more than enough material to use as traffic or link magnets.
You might not even need to develop new content. You could simply collect articles or media you’ve produced and situate them in a frame which appeals to a specific audience profile.
