The Lazy or Smart Blogger’s Way to Create Content for Niche Blogs

In my previous article on niche blogging, I’ve examined the various ways to create content for your niche blog and now we’ll take a look at the ways you can use to outsource the content creation process for your blogs.

The amount and quality of the material you have on your blog has a direct correlation to the search engine traffic you receive as well as the size of your audience base.

If you want to make money from your niche blogs, you really do need a consistent content development strategy that works.

Let’s address the obvious question first. Why would you want to get others to create content for your blog? Wouldn’t it be easier to do it yourself?

The benefits of outsourcing your content requirements are many and in my opinion, here are the two most important factors:

• Allows you to cover more niches. Delegating content work means that you’ll be able to set up more blogs in profitable niches. Now this is very useful if you decide to follow a multiple niche blogs strategy to make money.




• Saves you time and energy. Everyone who has ever owned a blog can attest to the fact that developing content is by far the most grueling process of blogging. Getting others to write for you allows you to avoid this taxing experience, especially when you don’t have a strong passion for the niche topic at hand.

Four Ways to Outsource the Content Creation Process

Outsourcing the content creation process usually involves some monetary cost or sharing of potential profit. It is difficult and nearly impossible to get bloggers to create content for free, unless you are able to offer them something in return.

That specific ’something’ usually comes in the form of publicity, links and money. With this in mind, here are the four main ways to outsource your content needs:

• Use Guest Bloggers. The guest blogging method is usually divided into paid or non-paid categories. You can choose to pay guest bloggers with money or perhaps they will be will to blog in return for the publicity they will receive.

  Which category your guest blogger falls into depends on your relationship with the blogger and the size or audience base of your blog. Guest bloggers are more likely to blog just for the publicity when you have a semi-popular blog or when you have a close relationship with them.




• Collaborative Blogging. Round up a couple of your friends who are interested in the same niche topic and take turns to blog in a week. Technically, you’ll still have to create content but this lightens the content load considerably while diversifying the blog marketing process. A drawback is that you’ll have to split any revenue that you’ll earn.




• Adsense Revenue Share. This is a process whereby the content writer stands to earn a share of the Adsense revenue on your blog. His or her Adsense publisher id will be used for the ads within the specific blog post page.

  The blogger’s publisher id will be rotated alongside your own publisher id. A 50% revenue share rate is the minimum and I recommend going up to 70% if your blog is very new and does not yet have much traffic.

  The beauty of this method is that you don’t need to bother with payments and accounting as Google will take care of that. There is also no limit to the number of bloggers you can include in the program. Wordpress bloggers can use the Adsense Revenue Share Plugin.




• Hire Staff Bloggers. Staff blogging is usually one of the most costly options and it involves paying a blogger to blog full or part-time on your blog. You can either choose to have the blogger take care of the marketing aspect and hence give him or her a cut of the overall ad earnings.Alternatively, you can limit their duties to content creation alone. Payment can be made on a per-post or monthly level.

How can I find a Writer/Blogger?

Finding a writer for your blog is not entirely a difficult process. There are three main methods you can use to seek out bloggers for any niche:

• Approach Bloggers Directly. If you are familiar with the bloggers in your niche, approach those whom you think whose writing style and ideas you like.If you are not familiar with a topic, do a quick search through Google Blog search, MyBlogLog or Technorati and spend some time looking at various blogs. Contact the ones you think will do a good job.




• Get Recommendations. This is often overlooked but recommendations from friends and other bloggers can be very useful, especially if they read widely. Ask around for bloggers within a specific niche and make a list of the recommendations.




• Put up a Job Ad. If you don’t have time for initial research, put up a job ad and then screen the bloggers who apply. The ProBlogger job board is a good high profile spot to start.If you’re not keen on spending money for an ad, I would suggest visiting the appropriate forums in your niche to broadcast your ad. This usually allows you to find targeted individuals with a high level of interest in the niche topic.

Niche Blogging Series

This article concludes my collection of niche blogging tutorials as I will be moving on to other articles on how to make money online. The niche blogging series was rather well received and I do thank all of you for the feedback.

Here’s a quick roundup of the various niche blogging articles I’ve written so far:

1. An Introduction to Niche Blogging
2. How to Create Your Own Niche Blogging Masterplan for Long Term Profit
3. How to Choose the Right Blog Niche: A Simple Three-Step Method
4. 5 Easy Steps to Choose a Great Domain Name for your Niche Blog
5. Networking within your Blog Niche: 7 Essential Tips for Bloggers
6. How to Effectively Create Content for your Niche Blogs: An Introduction

I’ll still be writing the occasional niche blogging article now and then but I’ll like to focus more on developing more articles on various other topics. I will perhaps do a series on creating fully automated websites which are heavily monetized though contextual advertising.

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