How to Effectively Create Content for your Niche Blogs: An Introduction and Guide

niche-content.jpgOwners of multiple niche blogs often face the mountainous task of writing and publishing blog posts on a regular basis.

Serving as the foundation for any sort of search engine traffic you will possibly receive in the long run, the content creation process is usually the most time and resource consuming part of blogging.

The frequency, quality and amount of content you are able to consistently produce will determine the eventual size, sustainability and most importantly, profit potential of your niche blogs.

Analyzing the Content Creation Process

There are several methods which will allow you to easy generate content from your niche blog and they are largely divided into two main categories: Creating content yourself and getting others to create content for you.

This post looks at the process of creating content yourself and will examine the various web tools and strategies you can use to single-handedly generate content for several niche blogs daily.


Content Development Tips: Four Blog Posting Guidelines

Here are some posting principles which I follow when I develop content for my niche blogs:

  • Alternate Posting. This simply refers to posting on alternate days for each blog and not on a daily basis. This should be initiated after your niche blogs are set up, indexed and already receiving search traffic. This spreads out the workload and keeps your productivity level high. You don’t want to abandon the niche blogs early on because writing for them has become a chore.

  • Future Posting. This is a rather useful technique for those of you who prefer to work in concentrated spurts or have unpredictable timetables. This involves writing up several posts at one go and then editing the post time stamp so that they will be published at a future date. Note that this method is not good for time-sensitive material but rather general informational/opinion-based articles on the niche topic.

  • Weekly Linkbait. It is important to write at least one detailed and extensive article every week. These type of articles attract the most incoming links and referral traffic. Write these types of articles little by little over several days or slowly over the weekend, because they can be too difficult to finish in just one sitting.


Seven Content Types for Niche Blogs: Post Options to Consider

Here are seven types of content you can create for all your niche blogs. I’ve included a brief introduction to their methodology and have also listed the approximate amount of time each content type will require, although this will vary from person to person.

Mixing up different content types will give you flexibility during the content creation process and allows you to prioritize effectively. For example, when you’re writing a linkbait article for a specific blog, use a simple video post for another blog to save time and energy.

  1. Lazy News Blogging. This is quite an art form and involves timely posting about breaking news or developments in your niche topic while adding a brief personal opinion, which usually comes in the form of one or two paragraphs.

    Method: Use social news aggregators or meme trackers to source for the freshest news on any topic. Techmeme, Megite and PopURL.com are the three websites that I recommend and you can easily pull a story out from these sites for a blog post.

    Time needed: 10-15 minutes

    megite1.jpg



  2. Speedlinking or Link Posts. This is the one of the quickest ways to drum up a blog post. Depending on how you write them, they can be seen as a networking tool and a way to make your blog seem more relevant to the niche.

    Method: Grab a social bookmarking account from a website like del.icio.us and set up an online feed reader account with a list of the relevant blogs in your niche. Track your feeds daily and when you come across a link-worthy article, bookmark and tag it.

    Do the same for sites you come across while researching online. Whenever you need a speedlink post, pull up all the links under the specific tag and publish them. Remember to editorialize the links by adding your own thoughts to them.

    Time needed: 5-10 minutes.

  3. delicious.jpg



  4. Video and Image posts. Visit Flickr, StumbleUpon or YouTube and type in your keyword. Grab an image/video and then write one or two keyword-rich lines about it. Publish and you’re done.

    Time needed: 5 minutes or less.

  5. youtube.jpg



  6. Roundup Posts. A roundup post is simply a post that includes links to note-worthy articles on your blog within a specific time frame. This can be published on a weekly basis if you write two or more posts every day.

    If you only write one post a day or every alternate days, publish the roundup post either bi-weekly or on a monthly basis. Here’s an article on how to create your own roundup posts.

  7. Time needed: 10 minutes

    roundup-posts.jpg



  8. Article Republishing. This involves using relevant articles from free article directories. Visit a website like Ezine Articles and do a keyword search. After which grab the entire article and publish it on your site. I recommend only using free articles if you are going the smaller and multiple niche blogs route.

    I don’t really use free articles because it’s rather easy to come up with a similar unique article in a few minutes. The high republish rates for some articles means that there are already several other websites already ranking for the same specific key phrase you are targeting.

    Time needed: 10 minutes

  9. ezine-articles.jpg



  10. Linkbaits. Linkbaits are simply detailed and original articles that are likely to attract from links and traffic from other websites. Depending on your ability and the type of linkbait, they can take several hours to create.

    However, the overall structure of a successful linkbait is no mystery when you carefully examine some social websites. The Del.icio.us Popular pages can easily allow you to see what types of articles attract the most attention.

    Time needed: Indefinite

  11. linkbait.jpg



  12. Opinion posts. These are usually the easiest to write because you don’t need to perform much research online. Drawing upon your personal experiences will let your audience feel that they know you better as well, which is important for visitor loyalty. Pick a specific topic and share your experiences or thoughts about it. These posts usually do not require too much energy to write.
  13. Time needed: 10 minutes to 2 hours.


Web-based Content Development Tools/Resources for Niche Bloggers

In my previous post on creating your niche blogging plan, I’ve mentioned that you could either create multiple smaller blogs for search traffic or several medium-sized blogs, each with a strong audience base.

However both niche masterplans share a common ground in terms of content development and these web-based resources can be very helpful regardless of the type of niche blog you are creating.

Google Alerts

google-alert.jpg

Google Alerts is a passive way of doing topic research as it only requires you to set up alerts for specific phrases or words that relate to your niche. Depending on your settings, you’ll get notifications on the topic sent to your email inbox either daily or weekly.

This is useful when combined with alternate posting or when you really don’t have the time to source for new information. To get more out of Google Alerts, I recommend setting up alerts for variations of relevant keyword phrases instead of just a single keyword.



Personalized Start Pages

netvibes1.jpg

I love using personalized start pages like Netvibes because you can aggregate a lot of informational content within a single page.

Here is what I normally do: Set up a Youtube and Flickr column according to specific keyword tags and include feeds from all the blogs in the niche I follow as well feeds from the usual news agencies. I will also include a customized search function for podcasts and blogs.

A To-do list for the specific niche blogs will also be helpful and I’ll then set the start page as my homepage or keep it open on a single tab in Firefox. Keeping everything you need within a single page can be a huge time-saver when you need to come up with a blog post for any topic.



News Aggregators & Blog Search Engines

netscape.jpg

Social news aggregators like TailRank, Megite and Techmeme are repositories of large amounts of news and are usually reliable indicators of buzz. Social voting platforms like Netscape, Digg and Reddit can also provide you with a broad spectrum of hot and interesting topics.

If you are looking to reference other blogs, blog search engines like Google Blog Search or Technorati can be useful. I do prefer using Google Blog Search because its very responsive and you can filter news according to the specific time frame.

For instance, if I’m writing an article on a specific celebrity I can choose to browse through the freshest blog posts, published in the last hour or more. This allows one to stay relevant and up to date on any topic as well.


Part II of Content Development Tactics for Niche Blogs

Hopefully, this article has offered some useful tips for some of you out there who are gradually becoming weary of creating content for your niche blogs. Perhaps these tactics and tools will make things easier for you.

In the next article I will examine the other side of the content creation process or more precisely, the various methods to get other people to create content for your blog.

This is a natural procession from developing content on your own and is a good way to sustain your niche blogs while moving on to other profitable online projects and interests.

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33 Comments - Share Your Thoughts
  • Maki, you say ‘6 Content Types’ but then put 7.

    Here’s an 8th- group writing projects/blog memes i.e. posts where another blogger was your impetus.

  • Maki on June 3rd, 2007

    Jacob, Thanks for the tip. I’ve changed it in the article.

    I didn’t include memes/projects because I only wanted to include content types that you can initiate on your own without input from anyone. These are types you can do consistently and repeatedly.

    Memes and group projects are great networking tools but it’s hard to start them (or respond to them) everyday, especially if you go the multiple niche blog route whereby you’re primarily focusing on search traffic instead of communicative interaction within a community.

  • Thanks for the insight into creating content for multiple blogs. I tend to put all my energy into one blog, and neglect others. Some sort of time discipline would be needed here (especially with 7 blogs to work!)

  • One question that I didn’t found an answer until now.

    1.How those blog like gizmodo, engadget, etc .. come up with those gadgets ? From where do they get everyday new gadgets to talk about ?

    2.How to break news ? And how to have the latest stuff before everyone else ?

    I’m curious if someone has the answers, and of course will share something.

  • Great tips Maki, this really shows that the niche blogging topics should be something you’re passionate about or creating content just gets harder and harder; perhaps it’s a flaw in niche blogging?

  • “Dosh Dosh” is like a school for me, where I can read and learn a lot. Having personalized start page is really a time saving tip.

    Hope your tips would work magic for new bloggers.
    I would be happy to pointing to your blog posts at my blog.

  • Maki on June 3rd, 2007

    Michael,

    I’m quite sure big tech blogs like engadget have direct contact with the tech companies or at least with their PR/Marketing branch who will send them press releases as well as the latest product details.

    I’ve worked in PR and owned a tech/gadget blog before and this is usually how it works. A lot of the content you see are ‘pushed’ by the various companies, rarely are they a result of actual research.. unless the piece was a detailed comparative review etc.

    In my opinion, breaking news is all about networking and who you know. Usually the ones who break news (Michael Arrington is a good example) have insider information that no one else has, largely because they have direct access to the source.

  • And how you can develop something like this ?!

    What do you think, some press releases can help ?

  • I started writing my blog to help business. But now I get more traffic for the blog and enjoy it greatly. Good to found your site – thanks for all the new ideas.

  • Hey Maki, Just started my page at Netvibes and wow there’re quite afew useful features to utilize! Good!

  • Hey Maki – I just added you to the MyBloglog community exchange!

  • Great blog!! I will be back for more!!
    -0-0-

  • This is Top Shelf Stuff Maki

    really superb

    Ed Dale

  • Great article, Maki. I’ve been following the developments of your blog (e.g. link/SU/Technorati exchanges on DP).

    Question: I have spent time writing lengthy, original blog posts myself but get demoralized when I see my article duplicated on scraper sites. How will search engines deal with this, i.e. will I be penalized and will an “established” scraper site rank higher than me for the same article?

  • Hi Larry, I’ve had the same thing happen with my posts. I finally started using an RSS signature plugin to ensure that those posts would link back to my blog with anchor text of my choosing, so I’d get some benefit from it, since I can’t provide my readers with full feeds and prevent scrapers from using the feed.

  • maki, this is a great article. You obviously put a lot of research into your blog, and it shows. I especially like the screenshots illustrating each tool. I will be back.

    barbra

  • Really wonderful information, Maki. I can see why this one made the “best of June” post. I’d like to offer some help for the step before this one: How to Choose a Niche for Your Blog in 5 Steps. I hope everyone finds it useful and I look forward to future posts in this vein on DD.

  • Thanks for the tip on Google Alerts, I’ve been using it for maybe 2-3 weeks now, and it really does help. After a while the daily emails was getting a bit annoying, so I switched to weekly (which I love).

    The big key with video posts is definitely not to overdo it. Intersperse videos with articles and news items for the best effect.

  • This is what i wanted to know..Great blog Maki

  • I’ve been looking at blogtelecast.com for content for my site. Like ezine articles. The challenge with blogs is to come up with unique content but by looking at articles and having an opinion on a subject may help create content that’s interesting to readers.

  • Thanks for these lovely tips… they are sure gonna help… just wanted your help on how to write very very interesting post like yours… I mean where do u get all the ideas from…

  • This is a great post. Most bloggers struggle with the very idea of creating interesting content. This is a perfect guide. Bloggers just have to remember to add value to the content so that the reader keep coming back. Again thank for some great information.

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