How to Create an Intensive Marketing Campaign for Traffic and Attention

Marketing your website is important if you want it to expand beyond its current size and reach. One of my favorite ways to promote any website I have is to launch a marketing campaign that is divided into concentrated bursts of energy and focus.

These mini campaigns are each structured according to specific goals to be achieved and they require your full attention and focus.

This means not switching back and forth between other tasks and the act of promoting your website. Think of it as a marketing blitzkrieg, one which consists of tactical & targeted promotional work.

The premise is simple. Set aside some time, perhaps one hour to one entire day and focus on nothing else but marketing, advertising and promoting your website. Cover all the angles, fulfill all your goals and leave nothing incomplete.

Why Intensive Marketing Campaigns Are Effective

Eminent psychologist Mihaly Csikszentmihalyi wrote about flow, which can be defined as the mental state where a person is completely immersed in what he or she is doing. This mental state allows them to employ full energy and focus towards a series of tasks, while allowing them to use their skills to the utmost.

Programmers, designers, artists and athletes understand the flow state well. When one is within it, one feels infinitely energized, confident and almost invincible. One’s creativity, motor skills and knowledge appears to be abundantly enhanced.

The flow state can be applied to all endeavors, including marketing. I have found that I achieve better results when I am completely dedicated to a list of related tasks, instead of jumping back and forth between different mental states.

Here are two other reasons why concentrated marketing works:

1. Fits Seasonal or Topical Content . If you have a perfect piece of link bait which will attract visitors to your website, you should promote it as soon as possible, particularly if your content is seasonal or if it pertains to a specific current event. Pushing an article after the buzz has died down will not get you as much attention as if you were to ride the ongoing buzz.




2. It Gets Things Done. You may already have an entire list of promotional work written down on your to-do list. If you have the habit of procrastination, it is possible that you will not accomplish these tasks. A concentrated burst of energy contained within a definite time-frame will help you to do all work you’ve been stalling on all this time.

Four Steps to Kickstart Your Own Intensive, Time-based Marketing Campaign

Starting your own marketing campaign is fairly easy. You’ll just need to do some preparation work and keep within a tight schedule of tasks to be completed. Here are four easy steps you can take to create your own intensive marketing blitz.

I use these four methods personally and they have worked remarkably well for me when it comes to promoting my sites.

1. Create a Marketing Plan. This is an important first step. What do you want to achieve? Who is your target market? What paid advertising method should you choose? How can you generate word of mouth buzz? These are questions you should have answers for and research must be done to draw the boundaries of your marketing plan.

   Make a complete list of tasks to be completed, along with the websites which you want to convert into a source of traffic. Try to be as concrete as possible by listing specific figures and goals.




2. Set a Timeframe. How much time do you want to spend on your marketing campaign? If you’ve never done this before, I suggest starting with one or two hour so you don’t get too burnt out too fast.

   This can be extended when you develop a more detailed marketing plan or when you are more accustomed to the process. Remember that flow determines time; if you really feel that you want to and can do more for your site, go beyond the designated time limit.




3. Record Your Achievements. After completing each task, strike it off the list and record down what you’ve done and what needs follow-up attention. This allows you to build on your completed tasks by re-focusing on them in a future marketing blitz.

   List your achievements according to the amount of time needed (e.g. 10 mins – sent 5 email pitches, 5 mins – participated in a forum). This allows you to better structure your marketing programs for the future.




4. Analyze the Results. A few days after your marketing blitz, check your site statistics and find out how many hits came from a specific website or if anyone actually responded to your emails. Websites which repeatedly send you minimal traffic should be crossed off the list.

   Make a list of each measurable referrer and sort them according to the amount of traffic or conversions. Compare this to the previous list that you’ve created with the time taken for each task and prioritize the ones which give you the most traffic with the least amount of time.

   These high value tasks should be completed in the future, even if you do not intend to undertake another concentrated marketing campaign.

Time-based marketing campaigns with a concentrated focus are lethal means of getting more attention and traffic for your online business or site.

If you’ve just launched a new website and want to get instant traffic and supporters, first strive to make it useful or valuable to visitors. After which, undertake a marketing blitz around an attractive bait or proposition you have to offer.

This is without a doubt, the fastest and most effective way I know to build an audience and improve your website’s growth rate.

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