How to Build Traffic to Your Website: Kicking Off a New Series of Articles

The source of all goodness that will ever come to your website stems from the amount of traffic you are able to throw at it. Every metric you can possibly think of is fueled by the number of people hitting your webpages on a daily basis.

If you want to make money online, you simply need to consistently and effectively build web traffic from all sources to your website.

There is no secret to making lots of money online. It all comes down to traffic. Ongoing and future online income depends heavily on how people you can pull in AND convert into readers, buyers, subscribers and supporters of your brand or website.

Let’s take a look at some basic examples:

• Affiliate Marketing. To make money, you need to drive highly targeted visitors towards a landing page and convert them into buyers of a specific product or fresh newsletter subscribers, which are simply future customers. Naturally, the more visitors you receive, the larger your email list and the greater the amount of referrals.




• Blogs. Your feed subscription figures and on-site readership will only increase when more people visit your website on a regular basis. It is impossible to get thousands of regular readers, if you don’t consistently receive fresh incoming traffic from either search engines or other websites.




• ECommerce Stores. Your web store’s sales partially depend on your brand and product but effective marketing will allow you to maximize your turnover. The more people see that the special promotional deals you’re offering, the more units you are potentially able to sell.




• Online Communities. Forums, non profit organizations, grassroots media sites and social networking/voting websites all thrive when they have a large body of members. These members come from a variety of places: personal recommendations, ads placed on other websites, mentions from traditional media as well as search engines, to name a few. The more traffic you bring in, the larger your community will come.

Web Traffic: The only Metric that Matters When Making Money Online

The most important thing to focus on when building a profitable website is traffic building. After all, it is the source of all monetization revenue. For instance, your private advertisers will purchase ads because of your site’s reputation/relevance and particularly because of the number of pageviews you can offer.

The number of clicks on all your Google Adsense ads are largely dependent on the type and amount of traffic you have. Get a large number of targeted visitors daily and you are likely to receive a lot of clicks and Adsense income.

Google PageRank, Technorati or Alexa Rankings are pretty figures you can use to show off your web site’s position within a community knowledgeable about these metrics but all of them are meaningless outside of that specific context or community.

If you have a website with lots of traffic, you don’t need a high Google PageRank to sell text links. You don’t need an impressive Alexa Rank because you already have actual statistics to prove that you receive a substantial amount of visitors everyday.

You don’t need Technorati’s confirmation of your worth because you are already pulling in traffic that converts into income, social fame and readers as well.

You don’t need all these three-party validations because if you have traffic, you essentially have a marketable golden egg and an attractive online income source. Remember a simple truth: The more people visit your website, the faster it grows and the greater the potential for profit.

To write about making money online through websites and blogs and not to write about traffic building is just counter-intuitive.

An Article Series on Building Traffic to Your Website

In a bid to encourage myself to write more often on Dosh Dosh, I’ve decided to create a long-term article series on web traffic building for bloggers, entrepreneurs and business owners.

From today onwards, there will be an article everyday specifically on how to generate more traffic to your website. These articles will be brief and I promise that I won’t be writing long treatises that take up too much of your time to read.

Getting visitors to check out your website is one of the biggest difficulties that all webmasters and bloggers face and I hope that this series of short tips will be helpful to everyone.

If you would like to see specific topics covered or if you’ve got any specific questions about traffic building, please leave a comment and I’ll try to cover it in an upcoming article.

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