How to Become a Top StumbleUpon User (or Why You Really Shouldn’t Bother)
Just exactly how do you actually become a top StumbleUpon user? Instead of writing out another generic how-to post which struggles to crack StumbleUpon’s algorithm, let’s take a step back to see if all this focus on being a top stumbler really matters in the first place.
Many people have already written in detail about the steps needed to build a power StumbleUpon profile and the ways to get on StumbleUpon’s list of the top stumblers.
Most of these marketing-oriented articles focus primarily on the building a strong StumbleUpon account as a means to get more traffic for one’s specific websites.
The Official Answer from StumbleUpon: “How to Be a Top Stumbler?”
Instead of speculating endlessly on how profile reviews, friends and frequent user activity can help your StumbleUpon account, let’s go right to the source and examine the requirements for the coveted ‘top stumbler’ status:
Top Stumblers are our most active and helpful community members. These members frequently suggest new sites to be included in our database, and frequently rate new sites they stumble upon.
When you submit a site, it is shown to other stumblers (for evaluation). If those people like your suggestion (by rating it I-like-it! often) your community ‘Karma’ will increase.
Your Top Stumbler rank will also increase by frequent rating. You do not need to rate every site you see, but if it stands out as particularly excellent (a website you really like) or bad (you don’t like it, or it is spam), make sure you rate it. This regular participation will increase your Top Stumbler rank.
So what this really means is that all you need to do is to submit new websites to StumbleUpon and actively use StumbleUpon by rating existing websites you come across. No mention whatsoever is made of friends, reviews and other factors.
The top stumblers list has gotten way too much attention from marketers and bloggers interested in using StumbleUpon as a marketing method. I’ll just like to address some reasons why this emphasis is unnecessary and irrelevant.

Four Reasons Why a Top StumbleUpon Account is Unimportant
Here are four main reasons why the top stumbler rank and the prolific development of a strong power user account doesn’t matter at all:
- StumbleUpon is Not a Popularity Contest. Who stumbled a website is only apparent when you click on the discussion tab. Not everyone is meticulous enough to click on the discussion tab and then navigate back to thumbs up the article. You don’t just stumble a webpage because a power user or someone you know submitted it. It’s completely irrelevant.
- Ranking Algorithms Don’t Make Sense. Some of the top stumblers listed do not have as many reviews, submissions and stumbles as others. They do not even use SU as frequently too. Yet they are listed ahead of many who contribute much more to the community. It doesn’t make sense to randomly elevate some users and overlook others. In my opinion, the public top stumbler list is just bait to encourage active stumbling from existing users.
- Stumbles Vary Widely Across the Board. It doesn’t matter who submits the article to StumbleUpon as long as people continue to thumb it up. I have seen articles submitted by so-called ‘weak users’ with 100+ stumbles and 5+ fans and these articles get hundreds of reviews and positive stumbles. I have also witnessed how a power stumbler can submit a webpage and have it languish with only 8 followup stumbles and a couple of kind user reviews.
- The Law of Diminishing Returns. If you’ve stumbled your own website multiple times, you might have noticed that the amount of traffic you receive diminishes over time. No power account will increase your potential for more traffic, if you keep on stumbling the same domain or even worse still, partipate in organized manipulation of StumbleUpon traffic through massive reciprocal befriending or stumbling.
What can you conclude from all of this? One thing only: Content determines StumbleUpon visitor traffic, not any special power within your SU account.
It was never about the user profile. StumbleUpon diverges from social news sites like Digg, where reciprocity via a power account with many connections will enable you to achieve success. StumbleUpon is obviously very different and the idea of creating a strong SU account for just for marketing purposes is absolutely archaic.
It’s much more about creating content that works well with StumbleUpon. While success on Digg can easily come with consistent reciprocation of votes and accumulative user efforts, Stumble Upon is a more democratic platform. It doesn’t matter if you have a puny StumbleUpon user profile, as long as your submitted website is appealing to a large number of other SU users.
There is no editorial saturation to push your submission out of the news queue. The date of the submitted webpage doesn’t matter as well; previously unknown content can easily receive a flurry of stumbles and traffic, as soon as only a handful of users pick it up and thumb it forward.
Changing Perspectives on StumbleUpon: A Personal History
In my very first article on StumbleUpon, I suggested that steps could be taken to increase the power of your SU profile and therefore get your website more traffic. I would like to clarify that I now disagree with this position completely.
I wrote my guide to StumbleUpon at a stage where I was primary interested in using it as a tool for traffic and at this point in time, I feel quite distant from this limited perspective, especially when I’ve grown to love and enjoy StumbleUpon for what it is; a simple and creative way to experience the online universe.
While I initially promoted reciprocal stumbling as a method to acquire friends and traffic, I eventually abandoned this artificial tactic and started advocating altruistic stumbling instead; Stumble the sites you like and use StumbleUpon as a means to share webpages that deserve a bigger audience, or so I preached.
While I previously suggested that having many StumbleUpon friends could improve the power of your account and the amount of stumbles you eventually receive, I now feel that even this is not relevant or important at all.
Even if we assume that the algorithm takes into account the number of fans your account has, the primary emphasis here is not about mechanically getting others to befriend you or trade profile reviews. This is besides the point completely, even if you only want to use StumbleUpon as a way to get more traffic.

Want More StumbleUpon Traffic? Stop Thinking Like a Marketer
It’s strange how my opinions on StumbleUpon shift even further away from social media marketing as I use SU more and more as an end-user. Yes, StumbleUpon is still a great way to gain visitors to your site but let’s stop with all the inconsequential articles on ways to break the StumbleUpon code and get more traffic.
I have seen some bloggers write a detailed guide to StumbleUpon and yet noticed that they only have 100 odd stumbles since they registered months ago. Are you really using the toolbar and writing from first-hand experience? Or are you just regurgitating what others have assumed will work?
One of the main topics beaten to death by most bloggers and social media experts is the top stumblers list or the development of a powerful SU profile for the purpose of extracting traffic by stumbling your own websites.
Let me be the first ever to say that I do not see any additional traffic benefits from having an established or powerful StumbleUpon profile. You’ll be much better off using StumbleUpon naturally as a tool to discover business ideas or a way to find out what type of content works in your niche for the SU audience.
Try Looking Beyond the Algorithm: StumbleUpon Users are Not Statistics
Marketers obsess about uncovering some magic algorithm which will open the floodgates for consistent StumbleUpon traffic. They might even do detailed analysis on StumbleUpon users in order to determine their demographic interests or inclinations. Interviews with top stumblers are also regularly initiated to examine how the ‘mind of a top stumbler works’.
While they might make for interesting reading, these attempts lead to generalizations which are assumptive, particularly because they emphasize too much on visible elements/functions (no. of stumbles, fans, reviews etc.) which pertain to the individual user profile and too far little on the production of workable content types which typically appeal to stumblers.
It’s not about profiles or even experimental sampling. It’s about replicating the social media success of other websites by creating excellent content of similar or higher quality. It’s about social media evangelism or the practice of educating your audience about a relevant social website.
It’s about building a community that will readily submit and stumble articles on your site without you even asking for it. It’s about sharing articles you have with StumbleUpon friends who you know will be interested.
It’s about all this and a lot more. I haven’t even begun to scratch the surface on how Stumble Upon can be used, understood or examined without the proverbial obsession with the StumbleUpon algorithm and the top stumbler list.
Don’t worry about being a top stumbler/power user and stop trying decipher the SU code. Focus more on learning, using and appreciating how StumbleUpon can and will work on a content level. Trust me when I say that you’ll get a lot more from it.
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Stumble, just as most other social web apps, is not just a tool for building traffic, but also a tool for building your network, which is something I think you’re overlooking in this article. Just because having a strong and active profile might not necessarily help bring you more visitors to your own blog or website, it doesn’t mean that the very same profile can’t help you brand yourself and making new connections.
I haven’t used Stumble all that much lately (since I’ve switched more or less permanently to Safari), but from my latest experiences with it you’re spot on with your claims though. I’ve enjoyed more visits to articles that have been submitted by “weak profiles” than those with strong ones, but also vice versa, so there’s doesn’t seem to be an immediate correlation.
Again though, great article
…. I was lost in the words.
The traffic I get from stumbleupon are so unpredictable. Once in blue moon they go like crazy (almost killing the server) and they die out as if nothing is happening in SU.
I am still undecided if the traffic I am getting from SU is a quality traffic.
Lars,
My article is not about personal branding or network building. It’s purely about the incessant and overriding focus on Stumbleupon’s algorithm and top stumblers list.
I’m sure you know that I’m fully aware that any social website can be used for branding purposes. I have written about this topic, dozens of times in many articles on Dosh Dosh.
Of course, I could delve into the many other reasons why StumbleUpon is great for personal branding/marketing/small businesses/link building/affiliate marketing, but I don’t want to go off focus here.
Nice post Maki!
I find SU traffic very difficult to understand. My first big break was my emoticons story that got a huge wave, got onto the del.icio.us hot list, and picked up over 100 blog backlinks according to Technorati.
Recently, my chopsticks post and my Japan top 20 has got the same SU traffic (if not more!), yet barely a couple of dozen backlinks between them.
Oh, and my recent SU traffic has read about two pages per visit on average, but almost zero ad clicks.
Nice post Maki - as usual.
My opinion about becoming a top user on any network - be it StumbleUpon or Digg or other social website: its never worth it.
An easier way is to build relationships with other power users. Saves a lot of time. And reduces stress too - as you don’t have to keep up with all the hot new things.
Thank for this post, I have been wandering if it really matter if I’ am an active user in StumbleUpon or not.
Stubmble provides free and high-value backlinks anyway.
Google bots like stumble pages.
I think you have something here. Whilst I don’t think there is anything mechanical going on in the sense of the algorithm.
Thos who are connected to other active stumblers do have an advantage, also if you are known for consistently stumbling good stuff you will get noticed. But youre right, this is not the algo dance, this is good old fashioned making friends and influencing people.
Which is how a social network should be right. Stumble has extremely light spam profile, whilst Digg, well the made for digg stuff sticks out like a carbuncle on a prom queen.
Maki: I sense that you were slightly offended by my comment, but I don’t quite understand why. I simply pointed out something that I thought was worth mentioning, even a short reference within a parenthesis would suffice.
” Let me be the first ever to say that I do not see any additional traffic benefits from having an established or powerful StumbleUpon profile. You’ll be much better off using StumbleUpon naturally as a tool to discover business ideas or a way to find out what type of content works in your niche for the SU audience. ”
In this sentence you suggest alternative uses for Stumble, even referencing to different articles on your blog, and I don’t think anyone would accuse you of going off topic by simply referencing to other possibly beneficial uses of Stumble.
Again, I by no means meant to offend you, I just simply pointed out a point that I felt should have been briefly mentioned in the article. I also didn’t mean to imply that it was lack of knowledge that lead you to leaving it out, but seeing how perfection is a rare quality in humans, I though there was a chance that you simply forgot it!
I’m with you on this, Maki. I first started using StumbleUpon in order to generate traffic, but am now leaning more towards letting it be, and simply getting involved for the fun of it.
They key to SU success is to create something people want to click the thumbs up button for… there’s really nothing more to it. People rarely want to hear the answer when the answer is: hard work.
I don’t agree with this post. Not entirely anyway.
I have a lot of traffic coming from Stumble. It is the best traffic bearer for my blog.
With Stumble you have a lot of chances for your posts to become viral.
Stumble is merely an obstruction to getting anything done
You may have already seen this article:
http://www.viperchill.com/blog.....stumblers/
But if not, some ‘Top Stumblers ’speak. May be interesting.
Like you said, it’s still fun for what it is, and if I were to make it onto the top stumblers list, I could feel all warm and fuzzy inside
I’ve also experienced the slight traffic increase from SU, but usually it only lasts a day or two.
I mainly use SU as a inspirational source. I’m finding pages I would never have found otherwise.
Instead of writing posts about how to gain more readers using SU. I usually focus on explaining how to use StumbleUpon. It’s a great application that everyone should use.
Which reminds me…The first time I read Skellie’s blog was because of SU
The funny thing is that articles about social networks usually do well on those networks. This one encouraging marketers to proceed with much caution is sure to get some good action on StumbleUpon.
I know it probably wasn’t your intention, but well played anyway
What a great article and analysis. Definitely worth a Stumble.
I am always amazed by your analytic skills. You are absolutely right in saying that Stumble is not a popularity contest. And I think we should use it for what it was created: to discover the best sites in a niche and to vote on quality.
Maki, I must congratulate you on some fine Stumblebate, no doubt ‘regular’ users will love to hear your admirable argument.
To sum up what you are saying is that ‘cracking the algorithm’ is impossible and we should just go with what we know, to write attractive content.
As you said re-submitting our own articles results in a gradual decrease in SU traffic each submission. However the last week I have been ‘building my profile’ and SU traffic has increased again. The fact is we do not have enough evidence to judge exactly how SU works and you are resigning to stick with what we do know, which is fair enough for the time being.
I’ve seen so many articles on how to try to ‘cheat’ StumbleUpon, and it was refreshing to read something honest about using it…. and not just another rehash of old (probably incorrect) information.
Great article!
I feel one more thing you like to add is that StumbleUpon does give traffic.. but the traffic that comes in so FAST often goes off VERY fast too =) I am not sure if they are really targeted viewers but from testing it seems the viewers who stumble do not really stay on the blog site. What are your views guys on this?
Excellent article. I have to agree with, the more I use Stumbleupon the less I treat it as a marketing tool. It’s value is in finding new an interesting things.
Excellent article. Stumble traffic is interesting–they show up in hordes but you have to get their attention within an eyeblink or they leave. It’s fun to get a lot of hits, and I do usually get a few subscribers and comments out of it.
As others have said, it’s quite variable–and once you use up your StumbleJuice within a particular domain, they won’t refer any traffic to you at all. I think that’s where a decent Stumble network can come in–if you’ve got something juicy, you can send it along and one of them may give you a thumbs up and start the ball rolling again.
But you have to reserve it for the good stuff. They do seem to have quite good algorithms to kill off attempts to spam the system, which is excellent–it keeps lots of people using it.
Nice article!
In my opinion there is only one way to grow online and that is : high quality content. You can digg, stumble, .. as much as you want, but if the content is crap, you will never get much traffic from using social media. Been there, done that , didnt get the T-Shirt !!! Stumble to collect good content. Nothing more, nothing less …
Great article! I have to agree with “why I shouldn’t bother.” After joining StumbleUpon, I was not impressed with idea of how to become a top stumbler. The more sites I recommend, the higher my status and possibly become top stumbler. Shouldn’t it be the other way around? Shouldn’t the sites that are being recommended receive top stumbler status? I’m not marketing my website or weblog, I’m marketing my ability to suggest and review sites. Not quite what I was looking for.
@Matt Jones, This article is not intentionally created as ‘Stumblebait’, unlike some other pieces I see elsewhere.
And I actually don’t care what ‘regular’ users will think because this is not for them.
It’s very clear who I’m talking to in this article.
This is for all the ’social media experts’, bloggers and marketers who spring out of the woodwork and write articles, guides, hacks and tools for StumbleUpon, while not even using, understanding, appreciating or contributing to the social community.
They are really free to write what they want, for all I care. I’m just responding to the overwhelming obsession with the SU algorithm and the top stumblers list. I think its unnecessary, even for those who purely use SU as a traffic tool.
This is to correct what I consider to be disinformation on the (exaggerated) value of being a top stumbler. To also address the incessant focus on analyzing and cracking the SU algorithm.
Being a power stumbler has NOTHING on how much traffic you will get. Try using SU long enough on the same sites and you’ll see. Everyone has the same problem with the diminishing number of StumbleUpon visitors.
It’s all about creating content that works. That is all.
Networking and power accounts are essential for social media websites like Digg (as I’ve mentioned) but not for StumbleUpon.
Just to be clear. The consensus here is there’s no point to submitting new permalink content to Stumble once you’ve done that a number of times on your domain? The Stumble-juice is gone and that’s that?
@ Glenn
That seems to be the case. I am actually experiencing this on one of my websites.
I really appreciate running into this article. Commonsense marketing advice seems hard to come by these days and so it is nice to read an article where someone is not afraid to say the H word (Hard Work). I’ve been a StumbleUpon member for about a year and I got caught up in the hype a little but thankfully it’s wearing off. SU is probably the best place on the internet in which to find interesting stuff on the internet and that is what I use it for now.
Thanks
Maki, you make some fair points, however, if the only factor affecting the number of Stumbles is the quality of the content; why does traffic decrease after submitting multiple posts from the same site when the content quality is the same on all the posts?
I will tell you my experience. I used to submit very few pages other than my own and traffic (as you said) decreased right down to where a vote from me on my site and other sites was almost worthless. Then about 1 week ago I decided to ‘build up my account’ based on information I had read here on Dosh Dosh and on other blogs. Since having this ‘more powerful account’ traffic has risen back up when ever I submit or vote on my own post and when I submit other peoples posts (a few contacts have told me after a submission from me a wave of Stumblers has followed, which never happened when I had a ‘weak’ account).
However, I am aware that this is only my single experience using 1 account and 1 weeks evidence, hence this is why I/we don’t have enough information to go on and shouldn’t assume there are not other factors involved other than content quality.
If I had not had this recent experience I would agree with everything you say.
@Matt Jones
I don’t understand why you don’t seem to get it. Here’s why:
1. It decreases because you are repeatedly submitting the same website using the same account.
2. Content quality is subjective. What you deem as consistently fantastic may not be so for others. I’m not going to go into this area but clearly you need to factor this into consideration.
3. Other people don’t thumbs ups or review your article, once its submitted.
The number of stumblers come from many other factors other than just the account. This include the number of people actually stumbling at the moment, the category it was submitted to, the category they are stumbling, the number of followup stumbles and perhaps the recency of your stumbles etc.
Try using your ‘power account’ with the same rhythm and see what happens. I have been testing StumbleUpon for 8 months and I’ve talked to dozens of very active stumblers. We’ve reached the same conclusion. If you choose to ignore the obvious, that’s your choice.
This is getting into algorithm territory here and I’m only suggesting this: consider that other factors unknown to you exist. And knowing that they are impossible to decipher definitively, focus less on them and instead on content structures that work.
Any other questions, send me an email.
That’s a relief! I have been stumbling my own posts for the last two weeks and saw traffic like never before! But then, as others have mentioned above, traffic died over time. Also, a quick study of my Google Analytics account reveals that the time spent by most SU users are very low. Since my main objective is to gain repeat visitors who read and comment frequently, I totally agree with the idea that SU should be used as a tool for discovering interesting websites rather than marketing your own blog.
This paragraph says it all.
“Let me be the first ever to say that I do not see any additional traffic benefits from having an established or powerful StumbleUpon profile. You’ll be much better off using StumbleUpon naturally as a tool to discover business ideas or a way to find out what type of content works in your niche for the SU audience.”
StumbleUpon is great for finding new content that you can use in either your personal blogs or to promote threw other social networks. If used correctly it can help with an over all game plan to build residual traffic for many months. There is an algorithm, and it does seem to change with the age of your account.
Tagging is also way over looked by most. With the right tags you can hit the long tail but still send hundreds if not thousands of unique visits a day.
Use it as a user would not as a marketer and it will be one of your favorite tools for social media marketing.
I just wanted to post a huge THANK YOU for these articles about StumbleUpon. I’ve had an account there for a few months, but hadn’t really paid that much attention to it until reading what you wrote (which I’m still digesting, believe me). I followed your suggestions in one of the previous articles about stumbling my site … and within the next quarter hour had over 100 visitors with nearly 250 page hits. Granted, some large portion of that traffic may not be “permanent” or even “quality” — but it still demonstrates the power and value of including StumbleUpon in my networking.
It certainly seems that StumbleUpon has a role to play in both creating my online presence AND creating a community around the things I like to write about and read about, and your articles provide and well-balanced persepctive — especially the one about “altruistic stumbling.” The statistics will always be just a small part of the story; what REALLY matters are the connections we make.
I’ll start switching gears now and begin stumbling the articles I like rather than (or occasionally in addition to) my own!
Thanks once again.
Regards,
Dale
“It was never about the user profile.”
Maki,
I can’t imagine a stumbler who has no friends nor fans stumbling a site that actually gets stumble visitors …
A lone stumbler does not have anyone to “show” his/her stumbles to …
A stumbler with friends will have a whole network of people that when they press the “show next page” button will sometimes see his/her stumbles.
So the user’s profile is not completelly irrelevant …
GiorgosK,
You will be surprised. I have stumbled upon webpages submitted by stumblers with 1 fan and 5 stumbles. Some of them don’t even have avatars or proper accounts as well.
I’m not sure what you mean here. As long as a webpage is submitted, it is inserted into the StumbleUpon database and other stumblers stumbling the specific category will come across the page sooner or later. You don’t need fans/friends to make a page ‘discoverable’.
I didn’t say the user profile is completely irrelevant. My article was not attacking that. It was attacking the incessant focus on the top stumblers list and how building a power profile will increase the traffic you get from StumbleUpon.
That is simply not true and I’ve made my arguments well enough in the post itself. The user profile is useful as a networking tool, as Lars has mentioned in his comment here. Networking will make you friends whom you can share pages you like with as well. I have mentioned this point in my article too.
Hey Maki,
Good article. I have to agree (as a Top Stumbler, ranked between #1 and #4 depending on the day) that being a Top Stumbler provides no benefit to drawing traffic.
However, having tons of active fans (active being the key word) does drive a lot more traffic. When I thumb-up something, it automatically gets 200-300 hits, even if nobody else thumbs it up. A new account might get 5. This means that someone with lots of fans has more chances for their submissions to get picked up in the buzz … meaning it will basically be shown to everyone with that like (leading to ~150,000 hits for something in the humor or bizarre category).
Hey Anita,
Thanks for dropping by. I would say that it varies. I monitor the SU traffic for several of my websites quite closely and I’ve seen submissions/stumbles by weak users get more hits than power users, especially when the power user has submitted or stumbled the site before. Sounds unbelievable, but it’s true.
And then there’s the law of diminishing returns. The more you stumble or submit stuff from the same website, the less traffic you get. A power account can’t fix that. I’ll say this is quite relevant because I’m primarily writing for marketers or bloggers who see the development of a power account as a means to get more traffic for themselves.
As for getting on Stumble Buzz, I wouldn’t say that someone who lots of fans has more chances. SU doesn’t state this publicly and I’ve seen many buzz articles submitted by weak profiles.
I’m not one to get into algorithm analysis but if I really have to, I’ll say that the rapidity and number of stumbles and reviews for the submitted webpage is one determining factor that matters (from what I have seen on my own websites). This article itself was on buzz in less than 18 hours, although it wasn’t submitted by a very strong user. ^_^
Your law of diminishing returns is only true when “junk” is submitted, for other sites, the exact opposite can happen. Results decrease over time when a significant # of people thumb-down a site, which causes both the domain (and the submitter) to decrease in importance over time. This is also a way for SU to marginalize potential spammers.
@Anita
Not true. I have tested this repeatedly on multiple domains I own and measured the amount of initial traffic. NONE of the stuff is junk and there were no thumbs down at all for some sites, so you can rule out your theory of thumbing down causing results to decrease.
During the time I measured the results, there were no thumbs down for my user account as well. I actually stopped submitting or thumbing any other webpages for the testing period as well so I can clearly measure the effect of a stumble on various domains.
You can be sure that I took every precaution to make the test as clinical as possible.
I assume this is your personal guess. I haven’t seen this codified anyway in SU’s FAQ/HELP.
You could be right or you could be wrong. As I’ve mentioned, I have absolutely no interest in going on and on about StumbleUpon’s algorithm. We seem to each have different opinions and experiences, which lead to our correlated truths or beliefs.
Nothing definitive can be reached by analyzing an algorithm we don’t have full public knowledge of.
My point is that a top stumbler or power account is not needed to get more StumbleUpon traffic. The top stumblers list is a hand-edited piece of junk that has no value, except to bait participation by StumbleUpon users. The overwhelming focus by marketers, bloggers and SEOs on this is really unnecessary.
Send me an email instead if you have any other thoughts.
In my point of view, StumbleUpon Community requires new widgets or improving tools. I would like to have for example a StumbleUpon Tag Clouds to add it in my energyblogs. I think could be useful.
So, is just an idea.
I have used stumble for years and only recently used it to promote my website. After a short period one of my links started getting hits like crazy, however all of my other links seem to be hiding from the public. Is there a reason for this? I am still getting hits like crazy at utahluxury.com/blog/2007/10/11/steve-docksteader-part-ii/ but nothing from stumble leads to the other articles
Its a good post and I think it has a lot of good points on how to correctly use StumbleUpon to get the best results. I know that the system is not easy to try to game and the IT dept of SU is all over the environment monitoring it. Ive talked to friends that have gone from thousands of daily visitors to 20 visits a day.. Thats all I gotz to say!!
Hi,
This is a great tips that I have just found. But my blog just started less than 2 week, not sure if SU suitable for new blog?