How to Analyze and Improve the ‘Bounce Rate’ for Your Website
Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, the second might.
A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages on your site. You can easily find your site’s bounce rate by using stats tools like Google Analytics.
A low bounce rate means that visitors are exploring your website in greater detail. This can be inferred to mean that they are more engaged with your content. In a recent article, Jakob Nielsen suggested that the bounce rate remains an important metric.
Given growing bounce rates, we must stop using “unique visitors” as a metric for site success. Site tourists who leave a site immediately ratchet up the unique visitor count, but don’t contribute long-term value. On the contrary, bouncers should be considered a negative statistic: the site failed to engage them enough to entice even a second pageview.
Nielsen suggested that the bounce rate must be analyzed separately for four main different sources of visitors: low-value referrers, direct links from other sites, search engine traffic and loyal users. The reason for this is simple: visitors relate to your website differently, depending on their needs. The originating source indicates observable behavior patterns.
A loyal user might visit your site via a feed reader and exit after reading a new article because he/she is up to date with your archives. A user with a desire for very specific knowledge will visit your site through a search engine and can be easily tempted to click around. A casual visitor might hit one of your pages while browsing through social channels like StumbleUpon.
The point to note is that bounce rates will vary depending on the source and hence, they should be analyzed in comparison to previous sets of similar data and not across different sources. For example, the performance of search engine referrals should be measured against previous bounce rates and not against another visitor source like Digg.
Measuring Your Bounce Rate Against Overall Site Goals
However, comparing the historical bounce rates across different visitor sources will show the value of the traffic you’re receiving. Assuming that low bounce rates result in purchases, subscriptions or return visits, you can find the best performing traffic source. The important thing is to ultimately plot the bounce rates for each source against your overall site goal.
Apart from the referrer source, several other issues influence variations in bounce rates. For example, the purpose of your website, its current design and the goal of the specific entry page. It’s difficult to determine a standard bounce rate to use as a yardstick, although analytics expert Avinash Kaushik does offer some suggestions in an excellent article:
Bounce rate is a metric you’ll easily find in all web analytics tools… It won’t have all the answers for you, but it will help you focus very quickly on what’s important, show where you are wasting money and what content on your site needs revisiting. As a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. Anything over 35% is a cause for concern and anything above 50% is worrying.
Understanding that blogs are a little different from other static sites, Avinash suggests that a 50% bounce rate for blogs is somewhat normal and a 75% rate would be a cause for concern.
Yardsticks can be useful but as I’ve mentioned, its important to not just observe bounce rate alone but its movement and impact on a specific overall goal like conversion ratios. As you are unable to ascertain the bounce rates of your competitors or peers, you need to focus more on the historical performance of your own site and study trends to discern visitor patterns.
Are lower bounce rates resulting in more purchases or subscriptions? Which type of visitors often result in high bounce rates and are there ways to change that by manipulating on-the-page elements such as link placement? What are your high-traffic pages and how can bounce visitors from it to other conversion-friendly pages on your site?
Improving Your Bounce Rate and Getting More Page Views
There is much to write on this topic. Each website has different goals or requirements so I’ll not delve too much into details but talk about overall strategies. First of all, the bounce rate is very much influenced by what is visible to the visitor. They are much more likely to click to another page when they are presented with very relevant links, call-to-actions or information.
It’s all about optimizing webpages and connecting them into a unity which adds value for both the loyal reader and the visitor who’s coming in blind from a referral site or search engine. Assume that your visitor knows nothing about your site. Assume that they want more information. Make navigation points easy to access, position links around content.
Nielsen suggests that a 2-step program to lower your bounce rates:
- Test your site with a group of users. Ask them to enter your site from specific pages. Get feedback based on their experiences. This will give you ways to improve.
- Expose next steps. Give visitors actions to take if they are interested in the current page. Add links to more information at the bottom of the copy or within content.
There are many ways to orient your visitors and the most important principle is to make the links highly visible and relevant to the current page. Let’s look at the BBC, a news site which I’ve always admired for their excellent interlinking practices. Here are screen-shots of individual story pages. Take note of the well positioned links on the sidebar:
For publishers, the BBC content model shows how pages can be well integrated into a cohesive unit, thus encouraging users to bounce from the entry page to another. From the examples, you’ll see that content producers can include many additional links:
- Links to feature articles with in-depth analysis
- Links to other news articles on the same topic
- Links to a dedicated reference page dealing with only the specific topic
- Links to a comment section/forum to invite participation by readers
- Links to a Back story or general background information
- Links to a multi-media presentation (audio/video)
You can do the same for other static sites that aren’t publications. Just keep in mind that the main goal is to anticipate user interest and needs by creating web pages which continue to funnel them from the original entry page to other parts of your site.
To best achieve this, you should regularly analyze your bounce rate, while studying your competitors and testing your site with a group of users. After amassing data, implement changes to your site and see if the bounce rate improves. Also, determine how it affects your goals. Finally, make changes if necessary.
If you’ve not paid any attention to your bounce rate before, try starting today. It might help you to dramatically improve your website.
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Good content = low bounce rate
Maki … DoshDosh.com Is Now Aggregated on SEOMasterList.com …
Have a nice day …
“Good content = low bounce rate”
I disagree. When one of your pages gets caught by digg or SU, your bounce rate can go way up. A typical 50% can end up in the 80-90% range, and I don’t think that has anything to do with content quality. It’s more of a conversion issue, like Maki said.
In those situations, I think a bounce rate of 75% is actually acceptable. What do you think?
Another great article like usual. Thanks!
This is an excellent article and bounce rate is of course a vital metric, both in natural Search and Paid. When taking on a paid campaign we always insist on having full access to analytics and integrating Adwords with Google Analytics, one of the main reasons being that we can assess and review the bounce rate.
It’s important to identify what a bounce rate is though which in the case of Google Analytics is a percentage measure of how many visitors only look at one page then leave.
A high bounce rate is a good indicator or the lack of match in interest on a page in that it measure whether someone searching for a term only looks at that one page. Ideally though it is best looked at in conjunction with the amount of time for the phrase spent on the site.
There may be a logical reason fo a high bounce rate. We’ve known orphan paged to have high bounce rates but these may be forms and have no links to other areas of the site. Another reason may be that the site visitor is encouraged to phone.
Generally though high bounce rates require a deeper look at strategy.
Never paid attention to the bounce rate before, but now I will surely do so. Thanks a lot.
My personal experience shows me that the bounce rate is definitely going up (at least slightly) when the traffic is growing over the weeks and months in a natural and organic way, without any social networks “help”.
Great choice of the BBC as an example…I get their daily news headlines, often click through to a story and once I’m there almost always end up reading several more stories. They really do position their content extremely well – I don’t feel like it distracts from the story I’m reading, just that it gives me more interesting information.
I do think it is a little difficult to compare ‘regular’ content driven blogs/sites with the BBC, basically the BBC doesn’t need to run any advertising so has plenty of screen space to play with.
Also another thing that is important from the commercial publishing perspective is that CPM advertising gives you a little more freedom that CPC or CPA.
Again if you are using CPC or CPA you need to get these ad blocks in front of readers, which cuts down your options to get related articles right up close to your articles.
I also think there is a balance between being a resource, and so linking to others, and having a silo mentality so beloved of mainstream media, where people are forced into a cul-de-sac and even end up with links to canned searches (they really do my head in!!!).
One thought: Presumably as a site’s proportion of RSS subscribers increases, so too will its bounce rate.
I thought bounce rate is a + sign… Well my blog has a bounce rate of 40% and i think its bad…
I use Google Analytics and always see the Bounce Rate when I sign in. I’ve noticed that my Bounce Rate has improved since I’ve switched blog templates. I now use a template that displays more posts on the home page so visitors can see at a glance if there is something they like.
When my blog had the typical blog style, I felt my bounce rate was higher because if they were not interested in the post of the day, they didn’t explore the blog to find more. Giving the visitor more options has seemed to work… in terms of bounce rate.
I just learned about pause points on a blog. At the end of a post is a great place to provide a link to other content on your site. I tried this for the last two days, and I got immediate hits for those links. I’m also going to put the occasional ad at the bottom of my posts to see if that ups the amounts of clicks I get for Google Adsense.
Thanks for talking about the Bounce Rate. I think it’s an important subject. You can get lots of traffic, but it’s better if they are repeat customers, and I think the bounce rate helps you predict if your site is sticky or not. Visit Loyalty statistics seem helpful too.
One aspect of a high bounce rate that is almost certainly positive is if it’s accompanied by an increase in one’s feed subscriber count. A visitor may only need to read one post on a blog, or see a list of past articles to think, “Hey, I better subscribe to this!” and as soon as they hit the feed button and head off to Feedburner, they’ve bounced but may turn out to be one of your most ardent fans.
Thanks Maki – my bounce rate is a lot higher since my articles began getting Stumbled. And looking at the example you’ve given, I just haven’t made the blog easy enough to navigate.
hi there,
very interesting post,good tips to be taken into consideration.
thanks
Great post!!!
Thanks Maki.
Maki, you’ve been reading my mind! Just yesterday I was looking at my stats, thinking that my bounce rate could use some serious attention, and planning to make it my weekend project to do something about it. Thanks, both for a thought-provoking post and for your excellent timing!
A very timely article and I love your BBC example.
I am a member of Entrecard and I must admit, my bounce rate is high due to the droppers who are not really interested in my blog topic. You’re right, sidebars are very important because it invites visitors to read furthermore. I am working on it.
I suppose that adding Related posts at the end of each post also helps a lot and I am also very conscious about it.
Thanks for reminding us, Maki.
I would like to create a social network that can stream user feedback across all our websites – does anyone know of a script that can do this?
My bounce rates varies a lot on some days….maybe from 50% to about 75%.I think its only about the content which which gets the users to stick on to it.
Also it can be that traffic from digg and stumbleupon may be the leading factor for higher bounce rates.
Thanks alot Maki. This is not the first time I’m here but the first time leaving a comment. This post is just too timely to come as I am learning of how to keep my visitors involving with my site’s content. I mean there should be interaction between the site and the visitors to keep them return and really enjoy the posts.
You have just opened up my mind by the BBC example. I know about interlinking with the previous posts or related content for readers to gain more knowledge and information but I never think about presentation of the deep linkings play an important role in increasing visitors’ engagement.
I think fellow Nielson laid out a good point there too. Bounce rate should also be a criteria in deciding a site’s success. We have got hundreds of way to boost the traffic but what’s the point presenting stumbleupons with craps? Google and advertisers should consider bounce rate too instead of page rank and visitor count.
All in all, as bloggers we should create more quality stuff like Maki to confirm the quality of web 2.0 haha.Thanks again. Best lucks!
You are so right, but how I hate do the analyzing, I notice though that when I enhance my internal linking strategies, I get a lower bounce rate.
Thanks Dosh!
As long as your landing page is nicely designed, the visitors will stay in your website.
Nic
I think “Links to feature articles with in-depth analysis” part is not so easy for personal blog.
Make sense Maki, but how about no-sidebar theme blog? The chance to improve bounce rate is divided by half already. Just the link in the article will work, is that it?
I’ve found my blogs in general have higher bounce rates because a view can explore multiple items on one page. Also using frames and Iframes for the content will increase your bounce rate.
Under 50% is the general goal. Lower is better. Avinash is the one to follow on this topic.
Rosh
http://www.newmediaphotographer.com
@ Joseph Rodgers
Not just good content. But the overall site architecture and design… good content needs good packaging too!
@ Jon
I think you can expect higher bounce rates for sites like digg, although I’m quite sure that a well placed and highly relevant link within content or at the end of the page will encourage many visitors to explore further.
75% may be alright although I personally aim for 65% and below when it comes to social sites that send lots of traffic. When you know you’re getting a lot of hits for one site, you should probably go optimize it.
@ Unmotivating, Alex
You’re welcome!
@ Search Engine Marketing Guy
You’re absolutely right… bounce rates depend on the purpose of the page. And yes, the amount of time spent on each page matters as well, along with visitor loyalty..
@ Todor
I’m not sure what site you’re running but personally my bounce rates have been roughly the same for most of the blogs I own… they don’t increase gradually and then can often be reduced by more effective interlinking.
@ Emily Williams
I know what you mean. When I check out their stories, I usually end up clicking on a multimedia link to see pictures/video or end up reading the backstory to learn more about the topic. They are exceptionally good at this, unlike most of the other online news sites I’ve seen.
@ Craig McGinty
Yup, I do think that blogs can’t really do what the BBC does because they’re more than often ad-driven and require to sacrifice their above-the-fold space. But I still went ahead with the BBC because I think they give a good example of how content can be thematically ‘grouped’ together in a way which adds value to readers. I think most bloggers never think about creating reference pages about topics they often write about.
So far I haven’t seen much silo-ing going on with blogs and I think most of them do link out to others within their content itself… its common practice and being conversational is important when one is part of a community of other bloggers writing on the same topic. I don’t think they’ll ever end up like the MSM but we’ll see.
@ Chris Noble
That’s one way to think about it. After all, RSS readers are most often up to date and hence will bounce away after reading one post (or not even visit the blog at all!).. Having said that, I do think new RSS subscribers are not familiar with the archive of one’s blog and hence they’ll check out links directing them to older content… so they might actually bump up the overall bounce rate as well…
@ Melvin
A 40% bounce rate is actually pretty good for a blog….
@ Edward Lomax
Definitely. Bounce rate has a LOT to do with how your site is designed and how content is organized. A design change can make a HUGE difference.
@ Melody Platz
From my own experience, ads placed at the bottom of posts definitely get clicks. Especially if you’re using a large rectangle adsense ad. And yes, the end of a post is also great for call-to-actions (subscribe/buy/leave a comment etc)…
@ David Bradley
Yes, that’s true. I often do that myself… reading a single post, clicking to the homepage to do a quick survey of the blog and then clicking to subscribe. A high bounce rate isn’t negative by itself but rather, an indicator of things you can improve in some aspects.
@ Cath Lawson
You’re welcome. Making the blog easy to navigate is quite important indeed.
@ rjleaman
You’re welcome! I’m glad this was helpful to you in some way.
@ guardian angel
You’re welcome. Adding related posts at the end does help a lot but remember to link within a post as well, I find that that’s one of the better ways to get people to explore the blog because it is accompanied by a personal recommendation.
@ Catherine
Nope, sorry I don’t know what script you can use for that.
@ Ripe
I think part of it has to do with the content and part of it has to do with the traffic source. Another factor is your site structure and how content is organized.
@ Cici Soul
You’re welcome! Thanks for leaving your first comment on dosh dosh.
@ Fachia
Yeah, I think that doesn’t really work for a personal blog. But you can create a lot of standalone pages as well…. like ‘books I like’, ‘my interests’, ‘FAQ’, ‘resume’ or basically just about anything you like on any topic. That’s the freedom that comes with a personal blog. If you find that you write about something very often, create a reference page on that topic so you can link to it every time you mention it.
@ Affuan
A blog without a sidebar can also work with links within the content and links at the end of the specific page. Or you can create a box featuring similar posts and wrap your content around it. There’s a lot you can do if you design your blog the right way..
@ Everyone else
Thanks for your comments!
Thanks for the great post. This will help me a lot.
Maki, thank you very much for your feedback on my comment!
I will provide another reason for comparatively high bounce rate for a blog. Blogs which have a wide variety of links pointing to other blogs could be also a reason for a bounce rate.
Some blogs do not put links to other blogs (to preserve link juice and keep the Bounce Rate down) and other do, in order to show an example, to make a comparison, to link to the original source of a quotation, when making lists etc. If this is the case with a blog, then for sure the bounce rate will go up.
This does not automatically mean that the blog is less valuable. I believe that bounce rate is extremely important, but if we look at it separately, as a single isolated criteria, it can lead us to wrong conclusions.
The same thing will happen if the blog is providing a very good CTR to the advertising zones. The higher the CTR is, the higher the bounce rate could turn out to be, too.
I am writing this in response to some readers stating that bounce rate criteria is even more important then the number of visits and visitors. The blog success cannot be judged only by a single criteria because sometimes there is a important reason behind one or another statistics number which benefits one blog sub-group or another.
I must go back to my blog now, to see how to further decrease my bounce rate.
Thanks for the great article!
This was an entirely new concept for me (I’m a new blogger), so thank you very much for the informative post. Now I have something else to think about!
Very informative.
Rgds
Muvar
Where can you find users to test your site? I’ve used a service before from an SEO contractor, but this is something I’d love to organize and do myself. Any suggestions? Perhaps a blog post?
I think the point about tracking bounce rates by referral sources was an important one. The more targeted the traffic, the more important bounce rates are to me.
I did not know the meaning of bounce rate till I read your blog post. The bounce rate for Management Accountant Blog is 86% according to google analytics. My blog attracts lot of first time visitors. This means I have do something similar to BBC.
Maki – Nice blog post and very informative.
Great post and something which can vary so much dependent on niche and purpose. I have clients who have a sub 10% bounce rates and also one which is normally around 90%. This is damn scary the first time you look at it but it is actually acceptable due to the situation they are in; the second client has an off site login and the grand majority of their traffic goes straight there from the homepage.
Now it is just a matter of figuring out which metrics are the most useful and optimising around them!
Cheers again – great style.
That’s a really cool info you got there. first time I hear about the Bounce Rate
I guess you can either send your visitors to your other posts (Good bounce rate) or to a click of an Ad like AdSense (Low bounce rate)
The choice is up to us bloggers, I guess
I think anything below a 50% bounce rate is good.
If you’re not getting it, I think it’s helpful to continue to tweak your site until you get results.
Great post, I can add two tips that I think useful to my blogs:
1. Add related posts at the end of each single posts that link to other posts in the same categories or same keywords
2. Put bookmarking icons of popular networks that allow readers to submit
Best
T
I have a low 5% bounce rate according to Analytics since my blog port to Wordpress and new design April 15th. Prior to that I had a 55% bounce rate.
One can never,and should never compromise on content .Various methods(sometimes tricks) can make the website come on the search engine’s list, however its not possible to fool the users as they get to know in less than 2 minutes the worth of a website,.
Not only the site’s architecture is important but the quality of the content. Good quality content makes readers browse “hungry” for more good quality content.
Yikes…I have tons of uniques but my bounce rate is sky high.
I guess that’s from the fact that an overwhelming majority of my traffic lately is from Stumble-Upon and Digg…
Everyone comes, consumes and leaves – I’m not complaining, at least they are coming.
A new design might help for sure.
Hi there,
right now I’m coding a custom WP theme for my blog and this post has given me a few great ideas! Hopefully, I’ll give this theme a better structure to improve my bounce rate and keep people browsing my pages.
You got yourself a new reader!
Cheers!
Great post!
I did a lot of thinking about bounce rates a few months ago. I definitely agree with you that bounce rates are meaningless unless you consider the referring source.
I think there are a few other factors that should also be taken into consideration – including search keywords and network location. Inevitably, there are keywords that could potentially be generating traffic but may not be relevant. For example, our company installs the “Google Search Appliance.” It’s not unusual for our site to get the occasional visitor looking for “appliances” like refrigerators and microwaves. This traffic usually results in a quick bounce – and no matter how good the design or compelling the content, this traffic will ALWAYS bounce. I believe that these fluke visits should be stripped out of your analytics data before you sit down and really assess your bounce rate.
Another influencing factor on bounce rates that I’ve come across is network location. Some large organizations force all employees/members to have the website as their homepage (although, I personally find this practice irritating.) In any case, it’s not uncommon that this drastically drives up bounce rates… because people immediately move on to do other things. If the traffic is not properly filtered, you may be looking at an inaccurate bounce rate.
I’ve written a pretty extensive blog post discussing how to dissect bounce rates withing Google Analytics if you’re interested:
http://www.nonlinear.ca/blog/index.php/2007/10/15/making-sense-of-google-analytics-bounce-rates/
p.s. Since you’re an active “stumbler”, I thought I’d also mention that I believe that StumbleUpon bounces are not accurately reported in Google Analytics. The SU toolbar has a “pre-caching” feature that I believe causes visits to be counted twice. The low SU bounce rate suggests that this traffic is of much higher quality than it really is. Was thinking about blogging about this at some point, but never bothered to verify if this is indeed the case. Maybe you have thoughts on this?
One can never,and should never compromise on content .Various methods(sometimes tricks) can make the website come on the search engine’s list, however its not possible to fool the users as they get to know in less than 2 minutes the worth of a website,.
Ugh. My bounce rate is horrible. But I buy exposure on StumbleUpon and benefit from the 1 in 10 or 1 in 15 who subscribe to my feed after visiting. So I’m willing to forgo overanalysis of my bounce rate in favor of simply growing my exposure.
a good tips to improve bounce rate of websites,but i think website content and features are import to increase bounce rate
How long does the visitor have to stay on site to avoid reporting a bounce rat e of !00%, how are the percentages measured?
I have found Google Analytics invaluable in looking at bounce rates generally and focusing on keywords that attract lower bounce rates. I’ve just never fully understood the calculation.
Thanks for the post. I never really understood how to improve bounce rate until now.
Somebody was talking about Entrecard here… ‘Forced visits’ like Entrecard will definitely increase the bouncerate and will increase unique visitor count!
Having higher unique visitor count and high bounce rate simultaneouly means that your web server resources are being wasted and content reaches nobody!
Ajith
This article has some great tips on a subject that I’ve been wondering about for quite some time. While I always believe that good content is the primary proponent for a low bounce rate, good site desgina and navigation play very important parts as well!
Thank you so much for writing this VERY informative article! I can’t begin to tell you how long I’ve been waiting for someone to explain “Bounce Rates.” I’ve searched the Internet over, and until now, I haven’t been able to find exactly what I was looking for.
Wow,
Great posts. Thanks for sharing this info. Definitely useful for a newbie blogger like me.
WOW…great idea..today i do apply it on my site.
http://www.sailmoney.com
Firstly, great article.
I tend to use google analytics to find my bounce rate, it’s quite a confusing section though I must admit – I never know which way they mean! But this article sure has helped me out. Thanks for all the great tips!
Just found this site! Thanks! This was a great article.
A good article on bounce rate. I always use the ‘test audience’ approach to learn what they think of the landing page and how to make it grab the visitor. It can be anything from a bit of scrolling text to make them stay long enough to read the trailer, a better caption or logo, cliff hanger link they crave to click, etc. People bouncing in and out is frustrating if they don’t stay long enough to learn of your product or service.
Learned something new today and added to my vocabulary with bounce rates. I am so new I don’t know truly how to figure this one out, but I think having the vocabulary will help me take notice. I so enjoy learning new things and your site is very informative. I like reading the other articles on your site also – I read the 500 word essay when I was in college light years ago! I don’t know how to go to some of the commenter’s blogs – is that possible from their comments? Thank you I appreciate your site and information.
“Give visitors actions to take if they are interested in the current page. Add links to more information at the bottom of the copy or within content.”
If you can get them to click the links before they bounce
This site has some serious great tips. This is my first day on the site and it is like a gold mine. This is another tip I need to utilize. Thanks for the info.
Great post, my website is also having high bounce rate, I have tried many of the suggestions and successfully implemented but still the website has high bounce rate. Could you please help me out, why my website visitors move away quickly.
I read this article about 20 days ago…
My blog is my personal collection of funny stuff.
Initially I was trying to promote it everywhere possible.The bounce rate was about 95% according to google analytics.
But now i have been joining communities related to fun and humour and contacting bloggers who have similar theme.
So only the people who really are interested in funny kind of stuff visit my blog.
As a result bounce rate over last 2 weeks has come down to 78%.
I think it will come down more…thanks to this Maki’s article.
I’m sharing this with my colleagues in marketing. We regularly analyze web traffic through Google analytics and we always look at Unique visitors. We’ll start analyzing bounce rates from now on. Thanks!
I never really understood what bounce rate was, or how important it is. Thanks for the eye opening post!
with my experience, i tend to spice up my writing skills in every post so that my readers won’t be fed up with my content
I loved the following quote: “First of all, the bounce rate is very much influenced by what is visible to the visitor. They are much more likely to click to another page when they are presented with very relevant links, call-to-actions or information.” This is what we impact like no other company on the planet!
I’d love your opinion of Semanticator (http://Semanticator.com). We are able to isolate different audiences as they arrive to your website. As an example, if you would speak differently to females, we can isolate by gender -so their first experience on your website is relevant for them – immediately. By immediately, I mean our client websites change dynamically to welcome different audiences, beginning with the very first page they see. We have seen significant decreases in bounce rate using our technology.
Looking forward to your thoughts.
You have a lot of good useful information in this post that I really enjoyed reading, thanks for sharing it.
-Cory
cashmakingblog.com
I think it depends on the topic the website focuses on. For example, technical websites often cater to people with a specific problem looking for a specific answer. Most of these people will enter the page from a search engine, get their answer, and leave.
But for “lighter” reading websites, you definitely want to target a low bounce rate (%20 is about best humanly possible).
My bounce rate was starting to climb and Google dropped my pay-per-click rates on Adsense quite a bit. I was trying out Entrecard, and that was my biggest problem. Most of the traffic from Entrecard that I received was by, drive-by-droppers. I have removed the widget and my drop rate has decreased 3% in two days.
Your post has some things which I didn’t know, so I am going to have to try them out.
Thanks for the great article.
I am always striving to improve the stickiness of my website by improving content and layout. I have incorporated a featured story section already and am looking at how to add in the audio/videos.
I have been searching for this article. Though it was in the back of my mind, I never actually conciously searched for it.I accidentally ran over it here. Great article,helps me a lot
I wish I could reduce my bounce rate.
It seems like every time I try something, it just makes it worse, so I switch it back : (
Thanks for the great article.
My site has got high bounce rate for its most targeted keywords, I was looking for ways to reduce bounce rate and also factors leading to increase in website’s bounce rate, found your post. Really helpful, hope this works.