Google PageRank Doesn’t Matter. Can We Stop Talking about it Now?
I build websites and develop them for fun and profit. The wellspring and catalyst for both factors is people or what we call traffic.
The more people visit my web site, the more money I can possibly make, and perhaps the more fun I can possibly have.
Today, many websites had their Google PageRank reduced and many bloggers have been speculating about the causes.
Introspection is often forced. We don’t think about sustainability and our actions until unfavorable circumstances arises. If you only consider how a PageRank shift will negatively affect you after it has happened, you’re already screwed.
It’s all very simple to me. Google is an factor that is outside of your control. Sure, you can follow their rules or adjust your behavior to fit in but that still doesn’t put Google within your palm. What do good entrepreneurs do with uncontrollable factors? They create what-if contingency plans to accommodate for possible loss.
Keep this point in mind: People can do whatever they want to you and they often will. You however have the power to determine how you want to react to their actions. Google will adjust its PageRank scores in a way they deem fit (it’s their toy after all) and ultimately you must decide how you will cope with the possible results.
Image Credit: Sunset over Shinjuku
If your ad revenue is affected just because PageRank changes, then you’re not doing something right. Not exploring the right monetization options. Not having a long term business plan. Not making full use of the traffic you have. Not getting the right advertisers who know the value of your site.
And all these are factors within your control. Who cares what Google thinks about content or site quality? People are the ones who visit your site and decide if its worth reading or recommending to someone else. Google doesn’t own the way you write or think. They don’t influence the type of content you decide to put out.
I have never sold an ad based on my meager PageRank. Advertisers have approached me and have told me directly that they are interested in my websites because I rank for key terms relevant to their business and because I easily pull in a heck of a lot of targeted traffic that is likely to convert. And that’s what matters.
So what if PageRank weakens your position on a ranking list or advertising network? You don’t need systems that use PageRank as a metric for measuring comparative value. Really, you don’t need them at all. There are literally hundreds of different ways to build your brand and get valuable traffic from a variety of other sources.
Stop complaining. Pagerank is simply a webmaster fetish. It’s a inside joke that’s gone too far. Washington Post and Forbes were penalized. But do you really think Aunt Mary or Uncle Joe will give a toss about it? They’ll still type in the URL or click on the bookmark icon faithfully because they want to get the info-fix they need.
And that says a lot about creating remarkable brands that are trusted by your target market. Brands that bring in direct repeat traffic in the long run, despite unpredictable algorithm changes by corporations beyond comprehension.
I don’t see any point in blogging about PageRank drops or updates (yes, I’m guilty). I really didn’t want to write about this but I just couldn’t help ranting after seeing so many oh my god Pagerank dropped! posts all over the web today.
Maybe we can all stop getting so worked up over something so inconsequential.
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I think I love you a little more today than I did before. THANK YOU!
Here’s my 8 cents - Blogs are about content. Entertaining or informative content. Some people also happen to use ads on their blogs. Cool. Whatever. That does not mean that blogs are about advertising!
As you said, Maki, if the only way you’re making money is via your PageRank, you don’t have a viable business model. If they only way you’re making money is via advertising, you don’t have a viable business model. And certainly, if the only way you’re making money is via Google, you really don’t have a viable business model.
Okay, maybe that was ten cents, but I’m riled.
At the moment Pagerank actually is recognized as irrelevant by most search engine optimizers. What is more interesting is that you touch on downranking in Google and on contingency plans for this - there is very little written about what to do in case of a drop in ranking. Possibly a new topic idea ?
Yes, the world continues to spin on its axis despite the drop in page ranks. Perhaps I just don’t care, though, because my PR was unaffected (it’s hard to go lower than 0).
Great post Maki,
I would like to re-state that pagerank is not important what is important and people should focuss is the ranking of the site. I mean ranking in search engines not the pagerank. If you check there are many sites at the top with low pagerank, and it means that pagerank is not important when we talk about “ranking in Google”, as maki said is just webmaster fetish (I liked that term).
I wish more of the people complaining about PR would read this post. This site is so good for promoting effective ways of advertising. I just couldn’t understand what people were so up in arms about.
Who finds blogs on search engines anyway?
I love this article. So true. I have yet to really dive into trying to make money yet. I know I just don’t have the volume to open any eyes. I’m really still looking to get more viewers at the current time. But this article is proof that that is what matters. The one thing I want from Google is not page rank, but traffic coming from the search results.
Thanks for a great post Maki. You have the authority to possibly quell some of the current whining
Better watch it, dude. This kind of post will get your pagerank cut for sure!
I only just got into the blogging game. At the beginning I was obsessed about PR and how to get a good one. I have been blogging for about four months now and my PR is and has always been 0 and it does not bother me in the slightest. I am just trying to work on building up my blog. I felt even better when I came across a video from Darren (Problogger) talking about PR and not obsessing about it. If you want to take a look at it, I have it posted on my blog.
Hello I would like to sincerely thank you for this post. As a webmaster like you and many others I strongly believe “PageRank is just a number”
Many of us have seen those PR websites, that use to be a hit but now it nothing but a un-meaningful webpages. PR doesn’t really prove you have a GREAT website, PR just determines how backed up you are with backlinks. Although traffic on the other hand is very important because obviously with a crappy website you won’t have alot of traffic, unlike PR where you can have a crappy website but just have a PR and no traffic.
Can someone say finally? Damn I am tired of every blog talking about the PR drops. Thank you Maki. Your post should wake some people up!
But discussing PageRank is great linkbait.
It would be good to wean advertisers off of Google Toolbar PR and Alexa and onto better and more realistic web site and blog performance metrics though.
I agree with Frank C. This is great linkbait AND Maki practices what he preaches. He’s taking a contrarian view
BTW, I agree that PR doesn’t matter. What is important to me is that people are finding me with SERP as I blog about topical financial news. I do well in my keywords and I have a PR of 0.
And yes, I did find Dosh Dosh through Google. I can’t remember what search term though… I think it was probably an article on how to place adsense ads properly.
BINGO !
This is right in line with my thinking. When people complain about Google I always post a comment that they should do something about it. Just like you said, if you live and die by Google then you are not doing something right.
BeachBum
The most intelligent post I’ve read in a while. I initially kind of freaked out this morning when my PR dropped from a 5 to 3, but the more I think about it (and read posts like this,) the more I realize it doesn’t matter. Google is really starting to screw themselves over. PageRank used to be the importance of a website according to them. When you start artificially penalizing sites that are clearly important and relevant, you’re influencing user experience in a negative way. I mean come on, when you search for “John Chow” in Google and you don’t get his page, that’s retarded. Clearly the searcher was looking for John Chow.
I do think there’s a tendency for many to develop a fascination with numbers that really don’t mean very much. I suppose the attraction is that it makes the hobby a little bit more like a competitive sport, with results and statistics you can track and measure. I don’t actually know what my Page Rank is.
So, are Google penalizing the Do Follow attribute? Most of this is done by bots, and I can’t think of anything else that would make the link stand out.
Interesting. Mariam is the only one which seems to have picked up on the idea behind this post.
Although PR might not be vital to success, if your PR drops two or three points, you’ll surely wonder what’s going on, and write about it.
@Naomi
Definitely. Having a plan for how you want to generate revenue from a website is important. Imagining the worse case scenario is something all entrepreneurs need to take into account. Cheers for your 10 cents
@ Jacob
I don’t think you need much of a contingency plan when your PageRank drops because it won’t affect most revenue models. If you are penalized in your search engine rankings, that would be more problematic.
Apart from learning what’s the problem and filing a re-inclusion request, its always good to practice alternative methods of getting traffic.
Experimenting with paid search, SMM or marketing through blogs are skills you can develop even when your business/website is currently not penalized in anyway. This will help when search traffic is cut off. It’s sort of like doing fire drills and then knowing how to proceed when the real catastrophe happens.
@Frank C
You’re correct in saying that it’s good linkbait. For example, I could have blogged about this much earlier in the day (I was free when the news broke) but didn’t do it because I didn’t have any thoughts to add then and didn’t feel like writing.
By not doing so, I missed out on a ton of links/mentions and was not cited on any site at all. Most of the sites who wrote about it got a lot of traffic and attention. I’m not fussed though. No big deal.
@Armen
Actually, if my PR were to drop 2 or three points. I wouldn’t blog about it. On the other hand, if I were penalized in the serps… now that would be a different case…
@Skellie
Check out the link in this post to the SEL article for some of the other blogs who talked about this issue. From what I’ve read there are two main issues here: Manipulative massive interlinking (done by blog networks) and paid text links bought and sold to game search rankings.
Speculation is that both of them lead to the PR drops that some of the blogs experienced.
Don’t know about you, but I sure got some perverse pleasure out of seeing all these A-list bloggers getting bitch slapped by Google.
My traffic continues to get better every month, and Google only counts for a small portion of it. It gives me all a…new sensation…
LIVE BABY LIVE! Now the day is over!
I gotta NEW sensation! B-D
http://www.youtube.com/watch?v=jXws4yClyng
Man, You just said what I have been trying to work on saying all day long.
So what if your PR drops or increases? These measures are so far outside of your control that you shouldn’t even fret about it.
Start working on things that you can control.
Excellent post.
I completely agree with you. PR is just a number and we should not too reliable with it.
In an extreme way, may be we should start thinking that Google is not exist, and how to make money without it.
“Aunt Mary or Uncle Joe will still type in the URL or click on the bookmark icon faithfully because they want to get the info-fix they need”
But how will new surfers know about your URL unless the search engine is going to throw it at them? If PR is going to eventually affect your search traffic then it does matter…but I would partially agree with you on the fact that one needn’t have to worry about it a lot…Be innovative guys…think about ways to pacify google while you still make money..probably think of redirecting to the external links on your blog thro. an internal redirecting script/plugin…and use robots to disallow google to the folder where this plugin resides…This will definitely make sure that google does not follow paid links on your site…well nofollow has the same effect but the redirect will help you track outgoing links…and search engines wouldn’t penalize you for doing this as you are explicitly telling them not to index a folder and this definitely means that you are not gaming the search systems.
Go look for redirect scripts/plugins…there are so many out there and i don’t want to reinvent the wheel,by developing one for this…
How come you NEVER post one of my comments? What do you have against me? Be a man and let me know.
Google’s PR won’t have any relevance if they don’t eventually integrate it with the search algorithm to influence search result rankings…expect the worse and plan and innovate will be a better strategy…never ignore google…
Great Post. Now let see what will be the PR of blogs currently 0.
As long as http://www.mycampresources.com has a google page rank of 4 with no other backlinks than the ones I gave it from my sites (which rank lower and have tons of backlinks), then I will never believe page rank is for anything else but entertainment value.
Yes! thats exactly what i was trying to utter the other day to some one. but you wrote it so much better…thanks!
“Pagerank is simply a webmaster fetish” will be my new sig
Google Page Rank is like any other elements for me. I see it as in line with all those ranks such as Alexa and Technorati. The one thing why people is focusing on it is that many advertising platforms is using it in valuing a site.
A site like yours doesn’t need to go through all these platforms as I can see you are pretty successful with direct ad sales.
I do agree with you that somehow Google Page Rank has been a webmaster’s fetish since many had came up with their own theories and assumptions which Google itself did not implement until now. To be honest, I am bored with Google Page Rank posts now.
I wrote this somewhere else. You shouldn’t care about pagerank. Copyblogger & Problogger both have 25k RSS readers. Google will never be able to take them that. Read Copyblogger’s teaching sells free report if you haven’t yet.
A lot of people still mistake the toolbar pagerank for their actual ranking in the search engine results. The internal pagerank that determines if and where your page will show up for certain search terms is hidden from us and may not bear any relation to what shows up on your toolbar.
Regardless, I totally agree with the sentiment that too much emphasis is placed on Google and its pagerank. All this buzz is what gives them so much power. Now I’m going to hide under my desk and cover my head…
I went from a PR 6 to a PR 4 I was annoyed because well it felt like a low blow. I monetize mysite to make over 5,000 per month. However a good chunk is through third-party advertisers, so I am trying to drift away from them and get direct advertisers who don’t care about page rank.
Well some do care but they care for all the ignorant reasons and not properly understanding the page rank and alexa rank etc. Some of the people who’ve contacted me in the past care soley about those instead of how many visitors I get to my site
Google reduced even my profile pr in one of the social bookmarking sites. It was pr-4 till yesterday, but today it’s reduced to pr-2. Iwebtool predicted it’s pr to be pr-5 with 94% accuracy and now it says pr-3 with 91% accuracy.
Bye Bye Page Rank
Google page rank means nothing to the success of your business in my opinion. Take my site for instance, my rank is 0, but my traffic rank is good and I am often found in the first page of Google searches for my chosen keywords (and at least the 3rd page for lesser or more competitive keywords). I watch the page rank, but I worry more about building up my site, content and keeping my customers happy. Thanks for keeping it real - I am glad I found you!
i am just continous building my contents and traffic over at my site. It is the key to making money online! Nice one maki!
Dang, I was going to write the almost exact article. Stop reading my mind!
yup michelle.I am like you.Pagerank 0 but my traffic is increasing by the day too and thats what make me happy because at least my informations and researches can be shared around and not lying in the depths of the internet basement.Thats now the main reason for why i strive for traffic rather than pagerank or money.Just gives me that rush!
Seriously, I have seen a lot of non significant pagerank sites rank well overall for tough keywords. When you are building a website for pagerank, then you have already lost. It is all about eyeballs and serving a community of users.
For the longest time, I never even kept track of PR in the first place. It really is just something to brag about.
So, everyone here ready to remove the PageRank bar from their browser toolbar?
Great Post! We kind of thought that the whole PR fiasco was getting a bit out of control. And we are very happy, as newbie bloggers, to hear your booming voice of reason to say who cares about one’s PR?
We are tired of hearing about PR and everyone contributing their words of wisdom regarding the matter.
Write quality posts for your blog. Speak intelligently and with authority and all will be good in the blogosphere for you (or so we hope!).
@Jacob F.
“At the moment Pagerank actually is recognized as irrelevant by most search engine optimizers.”
I would qualify that as “knowledgeable search engine optimizers”. There’s still so much misinformation out there and SEO amateurs to perpetuate this farce for another 50 years.
Today it’s PR, yesterday it was Alexa, the day before it was Technorati. There’s always something happening that irritates us. I lost confidence in all three. I only rely on PR for the PPP opportunities which, thankfully, will be replaced by the Argus system they’re rolling out in November. Argus is a stats package (like Google Analytics) that won’t rely on Google anything.
[By the way, traffic means nothing when there's a server crash, like the one both of my blogs are on.]
How can you be so much confident. Page rank has dropped proportionally for all websites. So may be its now harder to reach higher numbers.I think its just the sca;e that has gone down.it shudnt affect the current anyones traffic. No one has still experienced loss of traffic
Maki, I really appreciate this post. I’ve read several blog posts, such as Andy Beard, discussing how terrible Google is treating bloggers etc. I honestly haven’t gotten to the point yet where I understand all that jazz, so I’m not worrying about it. I think you make some really good points, that it’s people who visit our blogs and read our content, and even subscribe. It smells of worries about the almighty dollar, possibly losing sales through ads etc. Thank you for bringing a different view on this matter.
Hi DoshDosh: try to beat me: from PR5 to PR0
Which is a jolly good result as now I can do anything I want without getting punished any further.
For those of you who don’t find a lower PR funny because your revenue goes through the drain just because PageRank changes, then you’re not doing something right!
Be serious: what has Pr to do with amount of visitors, therefor clickthrough rate therefor ROI for advertisers? Exactly zero!
It’ what follows the PR drop “warning” that bothers me. Yup, am talking about a traffic (from organic search) slap.
Time to increase rss subscriber building efforts, perhaps?
Well, of course, you are right. My PR does matter to me because I chose to earn some extra money from PayPerPost who does rely on Google PR to determine what ads they offer me. So, I am putting my eggs in several baskets and going in another direction with Teaching Sells, among other things.
I think they are two page ranks:
- a public one which is displayed in you toolbar and is kind of independant of the keywords you’re focusing on;
- and a google-secret one: this page rank is probably attached to some keywords attached to your site by Google’s bots: this secret PR defines your ranking in google search results.
So at the end, PR still does matter…
Finally!
Good to see some sane counterpoints on this subject after all the standard hysteria - Google is Evil, Google must be regulated etc.
I’ve been following this story (as most of us have) for the last few days. I find it quite interesting that the same folks who have been preaching for years that PR does not matter… are now turning around and complaining about it when it affects them.
Funny how that works… =)
Page Rank does matter. What we’re shown by the green bar doesn’t matter for the most part, but how important and reliable Google finds us determines how much traffic we get from them. Yes, sites that are already established won’t see a huge difference, but sites that are trying to gain ground will be hurt badly.
Maki, well said. There is just too much energy being put into a tool that falls outside of our area of control.
Better to focus on what we can manage instead of crying about what lies outside.
Maki, you better change your post to say that you have a meager PR6, because that’s what you have now.
I know that it doesn’t really change anything, but you deserve it. Ironic that it comes the day after this post.
I am more interested in the “literally hundreds of other ways to build brand and get valuable traffic”. Yeah, let’s see if you can come up with a list of just 100.
Bets on…don’t let us down.
You have an interesting point..^^..I’ve also been thinking about this before..”Why people are so concerned about how Google rank their sites and stuff like”…for me what’s important is that I get to direct a decent traffic for my sites and try my best to let the words out about what my sites are all about.
I am a business writer, hardly an SEO expert. Although I am aware of Google pagerank, I have spent little energy chasing it.
Maki’s point is quite valid: Why waste time and energy on things beyond our control? It is far better to invest our resopurces where we can influence and govern our own return on investment. We each have charge over our own destiny, certainly not Google pagerank. Let’s leave that to Google, as it is their right, and stop worrying about it.
Hi Maki,
I never knew that self help principles can be applied directly here. What you are saying is to focus on things within your control and makes things happen; instead of lamenting about how Google is changing PR which is not within your control.
The same can be said for a lot of things in life as well! The Iraq war, the weather, my father’s death…
Focus on what we control, our own attitude and move on!
Thanks for this great post, Maki.
I’m already sick and tired of PageRank, but I just noticed that you got pr6 already, congrats!
Says the man with a shiny new PR 6
Seriously though I quite agree with you - My blogs have gone both ways, but the whole situation has made me more determined to do things for myself, not for Google, than before.
@ Courtney, Chris, Chris Lodge
Thanks! PR 6…hmm. I still mean what I said in the article though, 100%. Hopefully everyone out there will make a post about their own PageRank, bask around a little in it and then we can all get back to the way things way, life before the whole PR debacle.
I just wanna read more stuff that’s not PR-related..
WE have to delete this word from brain.Then the word page rank will be valueless
Webduck has already touched on this issue: PayPerPost requires a very good pagerank to take the high paying offers.
However, with PageRank being cut (or dropped all-together) for sites that participate in programs like PPP (because you are selling links and you are padding search engine results) then where does that leave PayPerPosties?
Hi Maki! Congratz to your PR6 blog. In my opinion, PageRank matters if Google traffic matters. Let’s admit that Google can drive huge traffic to your blog if you follow its rules…have a quality content and avoid artificial linking.
Anyone who is too serious about Google will only create a GOOGLE-must scenario. Webmaster should concentrate on the contents and let the word-of-mouth takes effect naturally. PR is just a small measurement in this blogosphere!
Destroy the google monopoly!
Very good article. I gave up on worrying about Pagerank a long time ago and all I’m interested in is the SERPS although this PR update seemed to be favorable to my sites, I’m not going to lose any sleep worrying about PR.
Nice article. I’m glad that you write it.
One should have a crystal clear business plan and able to change and adapt to the changes of the environment.
Depend only on Google PR is like putting all your eggs in one basket by the edge of the table.
I’ve noticed that, though my pages tend to have a nonexistent or level 1 PageRank, I STILL get some top search engine results, even from Google.
I wouldn’t know what kind of different PageRank would make since I’ve never had it higher than 1, but I’m getting okay hits without it.
I agree that it makes no sense chasing down page rank. If you are doing most other things right, like getting quality links and building good content, the page rank will fall into place.
I must say though that since my page rank went from a 2 to a 3 this past week…traffic and adsense earnings have increased
http://i38.photobucket.com/alb.....gerank.jpg
yoda knows!
I’m so pleased to read this. My PR increased but my Adsense is dropping like 80% on last 3 months.
I’m sad to say that I depends on Google’s money today, but like you said, we only stop to think when something bad happens.
Now, I’m starting to search other alternatives..I just don’t trust their system anymore and i don’t think it’s a fair system.
Was this post a result of frustration?
Interesting viewpoints anyways. Unfortunately I Can’t agree Completely.
Finally after 8 years of hearing every “expert” tell me about the importance of “page rank” my original thinking on the subject has been validated.
My response is always “who cares about google page rank?” google hit’s account for about 2% of my hits (after 8 years) and the rest are direct access.
Not to discount google for their services… several times a year, we get a customer who says they found us on google and they buy nice custom jewelry from us. I am always left wondering who is going to collect their commission check but google never ask me for a dime. so, in that respect, we love google. (of course)
Now, I’ve never listened to the experts regarding my web site and page ranking and still for several of our main key words, our little out of the way mom and pop fine jewelry shop is listed not only on the first page of a search but usually the top one or two.
How i got there, i have no idea? I’ve spent maybe 50 bucks in 8 years advertising!!
but for all our key words being on the top page or # 1 or #2 on the first page, they still only account for 2% of our hits.
I keep asking myself, what’s all the fuss about being #1 in page rank?
Thanks for the article and validation:)
I bet Larry Page himself didn’t expect his creation (page rank formula) to turn into such a monster that draw this much of attention.
If Google PR is not a way to measure a site then why do most of the optimizers refer to Google PR to rank a site? In fact most advertisers also refer to PR and they also price links according to PR.
I lost interest in PageRank after the latest update! I also uninstalled the google toolbar!
Thank you for writing this post. I am so sick of hearing about Google page rank. I don’t care about it any more.
I am not entirely sure that page rank by itself is all that bad. I think that visible page rank is not all that worthwhile but it is at least a guide to see how relevant google sees a site.
Honestly though I think google waging war on paid links is a good thing in the long run. You know, how many times have you typed something into google and not found what you were looking for because of search engine manipulation by some folks.
All the best,
Hans
Content is King.
I applaud Google for continually evolving their products.(even when they “own” the internet)
No no no.
Content is not king
“Quality” content is king.
yep, i completely agree. VERY well written post.
all hail content. lol
Glad to hear someone who isn’t all “woe is me” about the page rank “Crisis” (if you will). Though, I think most of the people who are complaining can’t take advantage of other options because the systems using pagerank really are the last resort. IE - they can’t get any better.
my page rank dropped today from PR-4 to PR-2 then PR-0. It bothers me a little but checking that my Rank 22 for USA for make money online keyword and Rank 10-27 in other countries gave me relief. As long as my SERP stands high, PR-0 is something I can take easily.
yes, maki, a great post. when I first blogging I do not care much about PR. Coz’ I do not know what it is for either. But later some online friends, told me it is important. But I did not pay much attention also. Day in, day out I just write what I feel is appropriate for my blogging activity and recently my friend told me that my PR is 2…again I did not care! But readers do come and visit me. Cheers.
Dear Maki,
As you say “People are the ones who visit your site and decide if its worth reading or recommending to someone else. Google doesn’t own the way you write or think. They don’t influence the type of content you decide to put out.”
But don’t you think that people use search engines like google to search any topic. And pr is an important factor for getting ranked in google. Please correct me if I am wrong.
My question is “if people don’t find my site how can they visit it and subscribe my services?”
How can other promotional methods (Good content writing) work on the net?
Please guide me
Great post! I totally agree page rank means something, but no one should have the aim of getting a high page rank at the cost of ruining the quality of their writing. That would be horrible.
you are right.
ok, i will now stop whining about it. grrrrrrr….
thanks for enlightening us about this.
My page rank is 0.Then it’s 5.Then it’s 0 again.
I keep my PR button on my page so I can show everyone it is 0.
Maybe it’s because I have a dud site I’ve been locked out of that links to my domain…and this has generated a lot of links from myself back to my dud site.Can’t do anything about it,though.Can’t ask Google to remove it from their index because I can’t verify I own it.
But I don’t know how PR works,anyway.Oh well Almighty God Google has spoken and I just have to take it.
About my site content:I post original content that I’ve written myself very frequently and other search engines find my backlinks…it’s just a mess.
I am not happy about the Google PR either. It is a load of bull. Why don’t we all start using other search engines so everyone can have a go..What about your page rank with them? Does anyone even know?
You are absolutely right. But I worked very hard and just got google pagerank 4 in just 1 month and 15 days.
I agree with your comment Google is not the only way. If you have a wish there is a way.
All i need is some visits to my site constantly, whether by google or direct visits.
“Content is not king
“Quality” content is king.”
I have to agree with you on that. Cheers
I agree with Ray Dotson - there is ‘Page Rank’ and there is ‘Toolbar Page Rank’. They are not necessarily the same.
The toolbar PR on my main photo web site dropped from 5 to 3 a few months back - and this has had absolutely no effect on my traffic at all…
I got ya page rank right here…
I just got PR-slapped.