4 Easy Steps to Outsource Marketing for Your Website or Business

Marketing a website can be rather time consuming for webmasters, bloggers and business owners. There are two solutions to this: You can either choose to personally promote your site, or you can get someone else to do this for you.

Time is a scarce resource for most entrepreneurs; learning how to outsource marketing is a skillful strategy that will help you to focus on other aspects of your online business or website

While hiring search or internet marketing firms are viable solutions to consider, not all are able or willing to fork out a great deal of money in return for professional expertise. Here is where DIY outsourcing comes in.


4 DIY Steps to Outsource Marketing for Your Site

For DIY outsourcing to succeed, you need a detailed marketing plan along with tracking systems which allow you to monitor how much traffic you are receiving from each of the communities or sites you are targeting.

Note that the following four steps do not involve search marketing but the development of referral traffic sources by getting others to promote your website.

1. Draft a marketing plan. Start by doing some detailed research. Create a list of relevant websites or communities and sort them according to various levels of importance. Larger communities frequented by influential opinion-leaders and sites capable of sending more traffic should be given higher priority.




2. Delegate Work. Visit each of the websites you’ve listed in your marketing plan. Contact active community users or webmasters privately and offer to pay them to promote your website.

   Disclosure and other terms should be decided in full here. Alternatively, hire virtual assistants or cheap labor and assign them daily marketing tasks.




3. Start an Affiliate Program. An affiliate program provides powerful incentives for others to promote your site and any products or services you offer. Make sure that you have enough existing or future income to make your affiliate program sustainable for the long run.




4. Reciprocation. Make a list of the people you currently know and the people you want to know better. These can consist of business owners or bloggers in or outside of your niche.

   Contact them and offer to promote their website in return for them to promote yours. This will work best when both parties are not direct competitors and when both sites have a similar audience size, traffic ratio and reach.

While outsourcing is a great method to get targeted exposure, care should be taken to ensure that your brand is presented in the best light possible.

Here is a brief checklist of key points that may help:

• Clearly delineate the marketing duties and explain your expectations
• Make clear your overall marketing goals and what you want to achieve.
• Keep a close relationship with the other party.
• Request for regular activity updates on link placement/mentions.
• Ensure that your site is not over promoted as some will regard it as spam

Do You Have any Reciprocal Marketing Ideas?

I’m always interested in promoting Dosh Dosh to relevant audiences so do send me an email if you have any marketing schemes that will be mutually beneficial. One clarification: I’m primarily looking for traffic instead of any SEO-related benefits.

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