Doshy Link Attack! Adwords, Digg, Online Business, Adsense Ebooks and SEO Clinic

Time for another edition of Doshy Link Attack! I read lots of good stuff last week and several bloggers wrote about guest blogging, a subject that I’m very tired of reading. It seemed as if everyone was writing about it and it felt odd to me because the whole process seems fairly simple and direct.

With that out of the way, here’s a list of some other interesting stuff I read last week.

Eric has a great introductory post on how to use Adwords for your advertising or affiliate marketing campaign.

In particular, spend time on developing your landing pages, for two good reasons. The first is that you need to convert visitors into customers. The second is that landing pages gets analyzed by Google for quality and relevance and directly affect the cost of your advertisements.

Seth Godin dishes out sage-like advice and asks If no one reads your post, does it exist? I think Seth’s short post is a great example of how you don’t need 500 words to make someone think deep thoughts about their blog:

Once you realize that no HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude. The second thing it does is force you to be clear. If you write something that’s confusing or in shorthand, you fail.

Philip Lenssen tells us how not to get on the Digg Homepage. I think Philip is spot-on about the criteria needed for massive amounts of Diggs. Philip also talks about how beating around the bush can make your content less diggable:

If your article or site has a long and windy introduction, it’s easier to get lost in the daily news stream. Thus the best way to start your article is with a headline that’s nothing but a pun. You can then continue with a mystic quote from Edgar Allan Poe followed by around 5 paragraphs of background.

Collis writes about What it Takes to Start a Business Online. Good multi-post series that offers a realistic evaluation of what you need to kick start your online business empire.

On a small scale, if you start professionally blogging, how long do you need before you can place advertising on the site and how long before it actually brings in some money. The length of time required can be surprising, which is one reason why most blogs are just amateur hobbies.

Loren Baker and the team from Search Engine Journal are offering a SEO clinic, where you can submit your website and it might be selected for a SEO makeover. Very cool.

SEO Clinic is a new project we are now offering on Search Engine Journal for webmasters and site owners which are not experiencing their desired or potential Google, Yahoo, Ask.com and MSN rankings. Every week our group of SEO experts will band together and lend our expertise to help one lucky selected site with their SEO. We will publish our tips for your site on each Tuesday

Kumiko tells us the truth About How NOT to Make Money Online with Google Adsense and debunks Ebook myths about niche websites and high paying keywords. I personally think niche websites structured around Adsense can help you make money online if you have the skills, time and money to experiment. Kumiko concludes in her article:

The way to make money through Adsense is to generate large amounts of traffic - and the only real way to do this is to provide a site that people want to visit.That doesn’t mean publishing free articles. That doesn’t mean filling a site with RSS feeds. That means quality content.

Mark at 45n5 teaches us How to Get Feedburner Stats without Using Feedburner On Your Blog. Useful hack, if you don’t want Feedburner to handle your RSS readership.

Most people have concerns that their entire rss readership is subscribed to a third party and NOT to themselves. If feedburner went out of business tomorrow you would be up a creek.. You can get feedburner subscriber stats without sending a single one of your visitors to feedburner. It doesn’t require any hacking or exploits, just simply modifying your own rss feed.