Developing Tactical Knowledge on Social Media Websites: A Three-Part Strategy for DIY Marketers
You’re interested in promoting your website and brand through social media but don’t know where to start. You don’t want to spend money hiring a marketing company and want to do-it-yourself. How do you get started?
Start by understanding that social media marketing is more than just putting up links whereever you can with the hope that they’ll send visitors to your site. One should endeavor to think beyond the hit-or-miss game of boosting pageviews.
It’s important to have a long-term strategy which works to improve your site’s reputation and audience reach. This means that you should go for big and repeatable benefits by carefully planning your actions, not tediously searching for ways to manipulate the system.
Take Digg for example. I’ve seen many bloggers repeatedly submitting their articles and wondering why they only received a handful of votes. They all want to get their story on the frontpage but often fail because they are unfamiliar with its unwritten protocols or practices.
These people believe that good content will naturally be noticed and rewarded. After all, that’s the premise of a democratic user-driven news site. But it’s not often the case in reality, especially when massive amounts of content are competing for attention.
The truth is, careful optimization of content and diligent promotional efforts are factors which greatly contribute to social media popularity. While that doesn’t mean that all successful content must be conscientiously manufactured from the start, it does suggest that you need to understand the social channel well in order to strategically support your initiatives.
Determining the best way to leverage a social media channel is difficult. I thought it’ll be helpful if I share my own personal strategy, the one I use whenever I come across a promising social media channel and want to use it for something more than just leisurely fun.
Three Part Strategy for Developing Tactical Social Media Knowledge
Image Credit: iWarfare by mbym
This article will not give you detailed marketing tactics to use because that would be an impossibility. Every social website is different and they each evolve over time. There is no blanket strategy that can and will work consistently. However, you can learn how to develop a comprehensive understanding of the social media channel and its community preferences.
I am a strong believer in having tactical knowledge. Before you embark on any campaign, its is important to know what you are dealing with, in order to best develop a course of action. Knowing the social media channel inside-out is paramount to leveraging it for benefits.
The three steps mentioned below will give you the necessary foundation, from which you can start to devise future strategies with a strong likelihood of success:
- Use and track the social channel: Apart from personally using the website, one should constantly monitor the social channel itself to keep track of popular content/discussions. This includes keeping tabs on what its users are doing within the channel, which is a good way to discover workable tactics.
- Monitor commentary: Apart from monitoring the social channel, one should seek to accumulate knowledge on it by reading and learning from articles/tutorials written by others. It’s always beneficial to learn from the different experiences of others, which will give you a good range of perspectives on the topic.
- Interact With Power Users: One of the most powerful ways to get an idea of what works or not for a social channel is to interact with its seasoned users. These users are often deeply involved with the community and they can give you ‘in-crowd’ insight that is not easily attainable (not without much time investment). Learning how to talk to these users is a good way to get feedback for your plans.
Before You Begin… Creating and Managing an Information HQ
The first thing I do before I embark on the 3 steps above is to create an information HQ, a place where I collect all the notes I have on the social media channel. This HQ can be in the form of a notebook, word processing software, to-do list and RSS feed reader. The point is to make sure that you have a centralized location from which to retrieve information on the site.
I use Google documents to record notes on the site, del.icio.us as a bookmarking tool, a to-do list and a separate folder in my RSS feed reader. You can use any info-recording tool you want, as long it works for you. Just make sure to keep it organized and well maintained.
An information HQ helps you to accumulate and effectively dissect information on the social media channel. Instead of keeping all the juicy details in your head, writing them down helps you to be more strategic. It’s much easier to work when you can assess multiple sets of data at once on a screen, instead of just playing around with random thoughts and assumptions.
You’ll understand the importance of this as we go through the 3-part strategy.
Part One: Using/Tracking the Social Channel (On-The-Ground Info)
Image Credit: Clever Disguise
Popularity of content or ideas on a social media channel are usually demonstrated by certain indicators. On Digg.com, the more diggs a story has, the more it has resonated with the crowd. On other social sites, popularity can be tracked by no. of views, comments or the depth of community participation. Your goal is to monitor this content on a daily basis.
Subscribe to the RSS feed for the website so you can get an overview of popular items or discussions. In the case of Digg, I’ll subscribe to the feed for frontpage and popular stories in relevant categories. Your feed reader can also serve as an archive when you need to search for specific keywords. Alternatively, bookmark the website and visit it daily to stay in the loop.
Secondly, learn to participate. Using the social website gives you a good orientation of its infrastructure and features. Click around on the site whenever you have time to get a feel of how it works. If its a site featuring user-generated content, try uploading/submitting content to get a feel of how it works. Consistent usage of the site will give you an instinctive understanding of what appeals to the community.
Part Two: Monitoring Commentary (Macro-Perspectives)
Image Credit: AT-PD imperial assault droid
By now you should have set up a separate feed folder in your RSS reader for the specific social site. Now your objective here is to subscribe to specific keyword watchlists. For example, you should subscribe to the keyword ‘Twitter’ if you’re looking for commentary on that site. Tools you can use include Google Alerts, Google Blogsearch, aggregators and other social news communities. I’ve covered this in greater detail in my post on information sources.
But don’t just stop at monitoring commentary. What I do is that I usually read a specific article and extract key points by pasting it in my documents file. I also jot down specific ideas that might come to me while I’m evaluating the specific article. If I don’t have time, I’ll bookmark and tag the post for future reading.
I find that keeping on top of external commentary gives me a macro-perspective. While using and tracking the social channel itself gives you an appreciation of the site itself, commentary usually offers comparisons with other channels while situating it within a specific frame: be it marketing, personal productivity or big business goals.
All in all, its an excellent way to complement whatever on-the-ground info you have.
Part Three: Interacting With Power Users (Knowledge Evaluation)
Image Credit: Storm Front
The term ‘power users’ simply refers to experienced individuals who use the social website very frequently. Their expertise is derived from many hours of being on the site everyday and their avid interest in learning about new technologies/tools for the specific website.
These people are usually in the know when it comes to their favorite social website and their greatest skill is the ability to read the community. They know what kind of cliques exist on the site, they know what pushes the buttons of the masses. They know all the unwritten protocols which the community favors and practices.
After monitoring commentary and tracking the social site, power users are the people you want to talk to, not only because they can give you quality ‘insider info’ but because they can confirm or disprove your theories/assumptions. Interacting with these users is a great way to get feedback for your initiatives or content.
Start communicating with these users via the tools within the social media channel, such as a private inbox or a comment message. After which, try to engage them away from the limitations of the social site after you know them well enough. IM, email or Skype are probably the best methods, since these are tools commonly used by most users.
Tactical Knowledge Improves Your Ability to Leverage Social Media
After gathering and evaluating all the information you have, you’ll come to understand how you can use the specific social media channel in a way which will not harm but only benefit your brand in the long run. I can’t emphasize how much a little investment in knowledge goes a long way when it comes to effective social media marketing.
Fundamentals of Social Media Marketing is a tutorial series which teaches you how to utilize the power of social media channels to get more exposure, supporters and customers for your site and business. You’ve just read the 9th article in the series.
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Thank you so much!
Great information again. I just started go deeper in Social Media sites and found them so powerful already. Twitter is my favorite. I found good information and made good contacts with it. Twhirl is great tool for monitoring conversations on Twitter.
@inspiroi
Maki, all I can say is great piece of information.
You have mentioned each and every pros and cons in a very comprehensive way. I agree with you that we can fully leverage the power of social media by investing in knowledge.
Cheers,
Codrut Turcanu – “Succeeding Against All Odds!”
All to often overlooked principles…the simplest of which is to use the site on a regular basis. Nothing can replace that first hand knowledge.
Great article. One of my favorite aspects of DoshDosh is that you attempt to explain every single step and every single aspect of an idea. I’m thinking that your study of philosophy is one of the reasons you’ve adapted such a style.
::clinks glass::
Here’s to another internet marketer interested in philosophy.
Wow, that sounds like a lOT of work! Maybe somebody can write a script that will automate it and then we can buy it for $15 on digital point, and save us all some time, because you know what they say, time is money.
Maki,
Just recently, commanCraft has published this Video on Social Media in simple English.
http://www.commoncraft.com/socialmedia
They also have other videos on various subjects you can cover later on….of course all are useful for our readers.
Maki, nice post! You can also Troll the power users until they Ban you from their site and then cry about it in all the Social Media circles!
If you good at it, you may become a Power user yourself, but if you are PITA, everyone will hate you!
You want to try to be a Power user? Go Troll Michael Arrington, he is the Master Troll..:)
Hold up my friend.
The first thing to do is have a desire to benefit others, not just sell sell sell. Social communities are not built because they want to consume anything, or buy a bunch of products, or listen to corporate messages.
Social media exists to share insights and trivial thoughts, to distribute links to cool sites, to announce new tools (which are mostly free), and to connect in a human way with others online.
To see social media as just another platform to conduct Business As Usual, albeit in a more sly and trendy manner, is a recipe for failure and will generate tons of ill will.
Your post is very astute and helpful. You are altruistic. You intend to share your wisdom and experience. This is correct. I”m just adding a cautionary footnote.
Companies are loved and customer loyalty is achieved by providing insight, expertise, and benefit to others, even when there is no profit involved for the company. Garden Way/Troy-Bilt, when I worked for them years ago, was a shining example. All their direct mail promotion packages were cherished, even by customers of competitive products. Why? Because they included valuable tips and advice, wall charts, how to booklets, etc. in every mailing.
Interact with socnet community members in a benevolent way. Share your insights and help others. Then they will tolerate and even be interested in what you parenthetically have to sell, if your not too hyped up about it.
:^)
This blog is a great illustration of your point Steven. We keep coming back for the insight, expertise and benefit to others that the posters and commentators provide. I’ve not bought anything yet though!
Great article/post! Also good info from Steven E.
It does sound alike a lot of work but, for me as long as I implement good time management skills, it wont be so bad once I get the hang of it.
An Information HQ (something I have been and need to continue to improve upon) is a solid way to keep track of what you’re learning. There’s so much content that we SMM consume on a daily basis that it loses so much value if you don’t keep track of your own thoughts, let alone the actual content’s main points.
The other parts you mention are def on point. I’ve recently become more acclimated with Digg by utilizing the points you already mentioned and have undoubtedly seen improved results in my Digg experience.
A little effort and eagerness to want to learn goes a long way.
Priceless tips, especially since DIY=broke.
This is my first time visiting your website. Very thorough post here. Will definitely be back!
Hi Maki,
I quite like reading your articles due to their quality and the accessible way in what you expose the content.
I thought about being part of social networks and I do have signed up for those who permit to share articles, namely Digg and Reddit (sp?). I don’t use Stumbleupon because I don’t like placing bars.
The other more social websites like Facebook and Myspace don’t attract me. Maybe because I’m a kind of low profile person; not low profile in terms of trying to market my website/blog, of course.
Now, do you feel that a blog upon a certain subject has better chances of getting more visits, but on the other hand it faces a tougher(sp?) competition ?
Have a nice weekend,
José
I also use Google documents and del.icio.us for my information HQ. I have a system that works for me, and have documented it as “My System” – https://docs.google.com/View?docID=dc7s6mzr_711fsgq4xxj&revision=_latest
Maki,
Great tips – I never think about having a long term tactic on social media. I imply that I have also to approach and work on one social channel until I get it ‘right’, and then move on the next?
Cheers!!
@ inspiroi
You’re welcome. Twitter is excellent for making friends indeed!
@ Shaun
Cool… nice to see another marketer interested in philosophy. I try to be thorough and comprehensive because I love writing, its easy to get carried away while you’re blogging away!
@ Chicago web design
Dude… it would be so much easer if we could automate it.. but we can’t. The digital point style of social media is simply to game them with collective action…. lots of spammers in that forum.
@ Ali
Thanks for sharing! I haven’t seen that video yet.
@ Igor the troll
Umm.. I’m not sure about trolling. I find people like that a PITA… and generally ignore them. I’m sure influencers with a lack of time will probably do the same….
@ Steven
Thanks for your insightful comment!
BTW I wasn’t suggesting that one ’sell, sell, sell’ but I do agree that only seeing social media as a platform to conduct ‘business as usual’ is not a smart thing to do. However, social media CAN be used for marketing purposes without generating ill will. A lot depends on your methodology and your strategy.
Obviously, providing value or benefit is of paramount importance for any business, regardless of their social media presence: its just a overall principle that’ll eventually lead to customer loyalty. This philosophy of benefiting the customer first before extracting profits in return should be carried over to social media as well.
The point of this post is not to suggest that one exploit social media audience in exchange for profit but mainly to suggest that to even understand how to use social media as a possible platform for getting more exposure, one needs to get a lot more detailed first hand knowledge on the specific channel functions (including its community preferences)….
@ Wii Boy
At least you’re leaving a comment and sharing your thoughts. That matters to me (and every other blogger out there!)
@ Carla
It’s a lot of work initially but once you get the system set up, it’ll flow easily. For instance, I only take less than an hour every day to consume and scan information on the social channel I’m interested in..
@ Jennifer
Thanks.. feel free to comment anytime!
@ Jose
It depends on the social website. For instance, Reddit and Digg both welcome content for all sorts. Everything works, as long as you know how to angle the content so that its more friendly to their audience.. for instance by inserting references familiar to them. One way to know what works is to set up an information HQ… and make sure that you know what is popular or well received on the site everyday.
@ Eric
Thanks for sharing your system.. it looks well thought out!
@ Noobpreneur
It depends. If you’re purely at the stage of accumulating tactical knowledge (just understanding/learning about the social channel)… you can easily monitor several sites at once. Just make sure that you set up separate RSS folders for each of them and divide your time equally. If you don’t have much time or am only interested in one particular site, start with that one. After you feel that you’ve got a good idea of it, move on to the next.
Personally, I study a maximum of 3 social channels at once. Anymore and I don’t have the time or energy to keep up.
While some may see Following a power user as Trolling other may see it as creative communication.
If you label someone a Troll you are a bigger Troll, because it takes one to know one!
The Troll in my user name is a parody, and people who know me understand that!
A Blogger is not going to get famous following a power users, but you will become recognized if you engage the power user!
Do not be afraid to be called a Troll, because you are not!
I like the last paragraph… I think ts so true that investing in knowledge really is very important….. I can say that many people use social media in the sense that they’re harming their brands because of lack of knowledge…
I prefer smaller social networks with less users. You have greater chance to get to the top page and if you start making friends soon enough you can become one of the first powerusers….
Moreover, big social networks like Digg are really annoying lately. It isn’t important how quality content you have any more. The only thing that matters is how many (thousands) of nameless spam friends you have (most of them you’ve never speaken with) digging your submission without actually reading anything or commenting etc… And the traffic you get is mostly totally useless.
For me, Sphinn is the winner – mainly because it concentrates on my niche (SEO). Another one I like is Mixx. That’s probably all social networks I use at the moment.
Digg traffic is transient and consists primarily of non-buying curiosity visitors. Conversion to sales is low or non-existent, and all you get is hits, which means nothing.
I’d rather attract 10 qualified buyers, people who really have a need for my product or an interest in my style of music, than 10 million nobodies who will never return and will not buy anything, or will not post an intelligent comment. Even worse, I don’t want hordes of people saying, “Yeah, I saw his site, heard his music, looked at his products, and it bored me.”
It’s like junk mail: delivered in a shotgun manner, not targeted to logical prospects or potential customers.
I’d rather have a few close friends I can trust and relate to, than thousands of people who are just numbers, hits, or views.
We are all pioneers in a new array of digital media, so we learn as we go along. If something works for you, play it hard. But don’t expect that to be the universal solution for all companies. The primary consideration is: do you want to connect with potential customers or fans? What are you offering them?
The new marketing is peer to peer. If you’re not really a peer, it will be known quickly, and you’ll do more damage than good to your brand.
I like the images that you’ve used, cool…
Hi,Rich man
I want to do something about promote my blog.But i have no idea,so i just find them.This site have best article for me.
Thank, Have a nice day.
I HAVE STARTED!!!! GO!
Even though I have hardly scratched the surface of marketing via social networks this advice rings true. I compare it to earlier experiences of using newsgroups (remember those), email discussion lists and even online web based role plying games. Being involved, making friends and sharing you own experience are the way to get ahead.
Really it’s a form of nepotism. Quite simply, if people know who you are then they are much more likely to promote (link to, answer, post about, discuss) your content. Some may dislike the term nepotism and try to hide the fact, but nepotism is the way (imho) that a social network works. You promote your friends and ignore people you don’t know. Repeat until a network grows out of it.
I’m drowing in social media confusion and your post has tossed me a life raft! I’m going to design my own HQ, as you suggest. Part of my problem is I can’t parse out exactly what’s expected on each of the social media sites I’m interested in in terms of the ‘unspoken protocol’. Recording and organizing what I monitor will set me straight, I think. Then I’ll feel like I have a more purposeful approach when I log on feeling well-informed.
As a sidenote, I’ve always enjoyed making lists of odd things. These lists seem to do pretty well on Digg, yet the few I’ve submitted from my two blogs pretty much tank. We’ll see if my results improve any after I engage iWarfare.
@Vivienne – You get familiar with the socnet protocols and netiquette by observing for a while, “lurking” on the site, prior to interacting with members.
Once you have an idea of what’s going on, jump in with benevolence and humor, insight and compassion. Look for someone asking a question, then answer it for them. Look for someone saying something you agree with or find helpful, and encourage or thank them for saying it.
Google “[social media name: Twitter, Jaiku, MySpace, whatever] fan wiki” or “[socnet name] community rules” and see what you find. Certainly, you’ll find blogs and wikis devoted to the socnet or that at least discuss them a lot. Google “Twitter sucks” or “MySpace sucks” to get the opposing view, to find out what problems members of the social media site are experiencing.
If you need private advice, seek out someone who has a lot of followers, or who seems smart, and send them a DM (direct message) or whatever the socnet calls it, and ask them privately. Like “what’s up with @mayknot? are they just a troll?”
Twitter Fan Wiki
http://twitter.pbwiki.com/
Everyone needs to know how to identify a troll in such social networks. The best guide I”ve ever seen is the Matrix Online Troll Guide: The Return.
http://forums.station.sony.com/mxo/posts/list.m?topic_id=12200012985
I’ve been dabbling with social media lately and trying to learn all I can regarding its marketing potential. If used correctly it can be huge. My personal favorites right now are Digg and StumbleUpon. I am just starting out with Twitter. Would love to hear how others are using this medium.
Rick
Maki–
This is the first post I’ve read on your site but I’ll definitely be reading more. I’m a Master’s degree student in an emerging media class and feeling crushed by what I don’t know! As part of this class we’re blogging about our thoughts on new media (I’ve blogged once before so I’m not quiet as clueless as some others) and supposed to “create buzz” (out of thin air) for our blogs. Your posts and responses gives me some ideas — but I welcome others.
If you believe Pluperfecter getting strong buzz among a few people who really care is more important than getting general buzz with lots of people. But (I hate to admit this) what if you think no one will really care what you have to say?
@anne aka redhead: If you think no one will care about what you have to say?
(1) Everyone has something of benefit to share with others: what do you say to your friends, co-workers, and family that has helped them in some way? what is your talent, passion, expertise, hobby, skill, education?
(2) Good understanding of what your customers need will guide you in what to blog, Twitter, etc. about. Or good understanding of what the social network likes to learn about. Of course, your particular segment of the socnet is who reads your messages, the segment that is comprised of who you friend and who follows you.
(3) In blogging, I’m amazed at what posts are popular and which ones don’t seem to generate any links or comments. But lurkers can be benefiting even though they don’t let you know. I say, just blog or message about things you’re interested in, things you have some expertise or delight in. It takes some time to get popular and respected online. Be patient. Don’t give up.
Twitter, Jaiku, Pownce, YouTube, etc. can also provide great SEO power for you. Twittering links to client sites, etc. can be very effective.
Anybody on Plurk yet? I find it has an intriguing interface.
@anne aka redhead: Great way to “generate buzz” is the time-consuming, labor-intensive tactic of posting rich, relevant, smart comments on popular blogs in your field.
This is a great series. I have found that not all “power users” are helpful, some seem to have a sort of conceit about it. My only other comment would be to try and find another one and keep trying even if the first ones aren’t responsive.
Wow this is a very detailed way to analyze. My normal tactic is …. just hope it does well and guess that i have had a lot of traffic from the networks
.
I’m going to definitely implement some of the tracking into my day to day.
@ SEO Tips, Steven
Digg traffic is not entirely transient and profit-less. I have seen a web publisher making over $2K for getting a single story on the digg and other social media frontpage… because he included multiple amazon affiliate links. The sheer mass of traffic can easily increase the size of one’s email list (for future selling as well)… something I’ve personally experienced.
Aside from that, Digg gives exposure to your content and you’ll almost always receive secondary (more targeted links) when your article appears on the frontpage. That leads to qualified readers and buyers eventually. I know this, because I’ve built sites with huge and loyal ‘buying’ communities purely through social media exposure.
I agree with your other points but one shouldn’t be too fast to discount social news sites like Digg just because the traffic looks ‘untargeted’.
@ Steve
That’s true to some extent. But isn’t that true for every aspect of life as well? We favor people we are close to, people we like and people who have benefited us. Online social media is just another way for us to exercise our conditioned human behavioral patterns.
@ Vivienne
Steven has given some great suggestions for uncovering the unwritten protocols and I do urge you to monitor the site in question very closely via the tips I’ve mentioned above. Using it provides invaluable knowledge as well so do put aside some time to play around with it whenever you can. And maintain that info HQ!
@ Anne aka Redhead
You can build buzz by reaching out to influencers with a large audience or you can reach out to a large audience directly through a social news platform. Either way works and combining both is something I usually do. I think your problem is really two-part: the first is confidence and the other is content framing.
Whether you believe your content is worth reading or not, share it. One thing I’ve learned over time is that content quality is very, very subjective. What you regard as drivel may be embraced passionately by others. The second part is you should probably try to frame your content so that it appeals to the audience you want to target.
For more info on that, see my latest post on news frames.
@ Rick
Twitter is pretty fun. I mainly use it as a networking tool (instead of a traffic-generating tool). It’s a good way to develop a social circle of people who’ll support your future initiatives.
@ Andromeda
Yes, some are proud because of the status they’ve achieved. But don’t let that put you off. Sometimes they might be busy or pre-occupied so reach out and give them a second chance. If they don’t mesh well with you, try another person.
@ Everyone else
Thanks for your comments!
@ Maki
Thanks for the ideas and support. The confidence issue is a big one. I have great confidence in my ability to blog in my area of professional expertise, but my blog for this class is a stretch from that. I’ve actually be thinking about your suggestions all day, and will probably adjust my blog accordingly.
@ Steven aka Pluperfect
Same comments and thanks that I offered Maki, but additionally, the issue of lurkers. You’re right: I feel like no one is reading or listening if they haven’t responded, but I read blogs all the time and benefit with out actually leaving my footprint.
@Vivienne
Hey, I checked out your blog and enjoyed it. I need to get a little bit more attitude on mine! Because I’m starting it as part of a class (but probably will continue it afterwards) I’m a little bit afraid to be too irreverent. But frankly that’s what makes some of my favorite blogs (and yours) so much fun to read.
I have not yet dipped my toe into the scarey world of Social Media.
This article makes it look even more scarey.
@ Dean Saliba: Quite the opposite!
In fact, social media interactions are so Not Scary, it can be addictive and very time-consuming. I focus on saying nice things to my Followers and Friends, sometimes trivial stuff, just to emphasize being a regular guy. I promote things, but not for money. For example, I am a musician, but, for now, I have nothing to sell. I make all my mp3s and videos available for free.
I Twitter links to client blogs, and they represent a store or business, but the blogs are selling anything. I think my fans realize that I am more into helping, sharing, teaching, providing cool links and insights.
I do sell my marketing expertise and web usability analysis, but I never hype them, I just demonstrate my skills via beneficial comments and altruistic messages.
Social media interaction is a marketable skill, but it’s also a lot of fun. It’s all about being human, uncorporate, and revolutionary.
My biggest problem right now is re-inventing myself. I blogged as Vaspers the Grate for about 5 years, and am now starting a brand new blog, Pluperfecter, consisting of the best posts from my old blog, plus new ones. But client work has made me slow down on this project. You need to spend a lot of time and effort in this new media landscape.
Correction: I meant to say “…but the blogs are NOT selling anything.”
Hi, First time I came across your blog and really happy to be here and read the tips and information, I am trying to work on twitter right now for myself. As I run a print magazine have met lots of companies who come to me asking for help with their social networking. do you know anyone good who does that as a business – I have had about 5 ask me in the last couple of weeks. Would like to know the best thing to advise them re outsourcing that.
I think outsourcing social networking is contradictory. You want to pretend to be involved with online communities? Authenticity and Transparency are two of our deep values. You cannot violate them.
But perhaps you seek consulting, which you get right here on this good blog.
:^)
Yeah good point, I was feeling their problems so badly I didn’t think of that at the time
I am def going to pass the blog on
Thanks for an eye-opening look at using social media and some excellent steps and guidance for succesfully delving into the world of Web 2.0.
As always you are right on the money. Social media is gowing because people trust other people more than the search engines. Still, I am seeing more and more spammers on the big sites hawking their wares!
wow! another excellent article Maki! thank you so very much, your insight is incredibly valuable.
Reading this blog and others has lead me to a question: why do you think that most companies don’t have official blogs? For example, my TV station has lots of individual blogs on our website (most major market websites do), but no official blog. We haven’t even thought about it. I posted some of the reasons why I think we don’t have one at my personal blog, but I’d be interested in hearing other peoples’ opinions.
Thanks for the great article. I found some interesting ideas that I not previously taken into consideration. I do talk to power users, but now I have a wealth of knowledge to help me keep moving forward. Thank you.
a wp theme is very good…in wordpress.net.i use…thx
Hi Maki,
nice post… i have one blog but do not understand how can i improve it..visit here and give me anybody suggestions. http://www.sailmoney.com
thanks
Great post. I like your post which tell us detail step and method to promote blog. thanks for your ideas. wish to learn more from you
I totally agree with you on understanding the social channel first before jumping in. There’s just so much to explore out there and it can be overwhelming so I decided to first look at the top social networking sites that are relevant to our business. We’re still learning and exploring and I’d like to thank you for giving us helpful tips to help us move forward.
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