Understanding the Value of ‘Friends’ in Social Media Websites
Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. Usually when you add someone as a friend, you’re giving them greater access to you through the social media channel.
For example, some Digg users set their message inbox as ‘friends only’, so you can only ’shout’ or communicate with other users through the site when they have added you as a friend. Only when someone on Twitter ‘follows’ or adds you, will you have the ability to send them private messages or view his/her updates, if they are protected.
Social media aggregators are web sites which amass what you do on social networks or websites and centralize it all in one location.
If you’re a new or not yet established brand, how should you use social media to build a reputation for yourself?
Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something in exchange. ROI measures the profitability of your returns, when compared against your costs.
I’m a pretty active Digg user (
The term ‘link bait’ refers to materials created, published and spread online with the aim of attracting links, visitors and attention. These baits are often disseminated via social media websites, particularly 
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