Social Media Marketing

Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. Usually when you add someone as a friend, you’re giving them greater access to you through the social media channel.

For example, some Digg users set their message inbox as ‘friends only’, so you can only ’shout’ or communicate with other users through the site when they have added you as a friend. Only when someone on Twitter ‘follows’ or adds you, will you have the ability to send them private messages or view his/her updates, if they are protected.

Social media aggregators are web sites which amass what you do on social networks or websites and centralize it all in one location.

These aggregators enable lifestreaming, which is a simply the publication and sharing of your daily activities in continuous sessions. These social lifestreams allow you to keep track of what your friends or other people are doing online.

In other words, they are tools you can use to observe the activity of others on various social sites or allow others to follow what you’re doing all around the web.

If you’re a new or not yet established brand, how should you use social media to build a reputation for yourself?

Apart from making sure your product/website is relevant to the social media channel, it is also useful to participate in social media communities as an end-user or brand representative.

My previous post on social networking ROI already talked about the benefits for building a strong social media presence so let’s move on to examine the characteristics which constitute successful social media profiles.

Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something in exchange. ROI measures the profitability of your returns, when compared against your costs.

Many people have talked about ROI in relation to social media and one usually examines the performance of a social media marketing campaign using specific metrics like traffic, links or comments.

Some measure ROI in an more abstract way, by monitoring the amount of buzz or conversation in a community and the opinions of the public.

I’m a pretty active Digg user (here’s my profile) and I thought it’ll be helpful if I talked a little about the Digg tools that I use everyday. Don’t worry, I’m not going to overload you with 50+ redundant tools, most of which only look good but are quite useless.

Trust me, you really don’t need many tools when it comes to Digg. There are only a few which are truly essential. If you want to use Digg efficiently like a power user, try the ones in this list.

The term ‘link bait’ refers to materials created, published and spread online with the aim of attracting links, visitors and attention. These baits are often disseminated via social media websites, particularly social news communities like Digg or Reddit.

Ideally, you want as many people as possible to see these baits because this increases the potential for them to go viral. Social media channels are platforms to maximize visibility.

While primary channels like Digg might not send targeted traffic, they create opportunities for you to receive visitors and links from other relevant sources.

Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.

It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.

It is similar to an IRC channel although messages are displayed less rapidly. Some have called it a slower version of internet messengers.

I recently wrote a beginners guide to social news websites and this article follows up on that by offering a list of the social news websites you can use to get information and web traffic.

There are a great deal of social news sites on the internet, sometimes too many. Most of them are dormant and are no longer active, largely because they were poorly marketed and hence, never had an active community of users in the first place.