Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, the second might.

A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages on your site. You can easily find your site’s bounce rate by using stats tools like Google Analytics.

A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of 85%, so men and women will each see different ads.

Plans are already underway to detect different ages and even family groups. This intuitive digital advertisement exists, courtesy of Quividi, a French marketing technology firm.

Blogs are quite often a one-person show. The owners maintain the blog, write the content and promote the site themselves. They switch between different roles whenever necessary and that’s the natural result of a DIY system where one is personally in charge of everything. Sometimes, we tend to see themselves more as writers and less as executive editors.

We are more occupied with the process of developing an article idea, writing the blog post and then doing some minor editing to correct inaccurate usage of grammar, spelling or punctuation. To us, editorial work mainly involves prepping a post for eventual publication.

In every narrative there is inevitably information omitted for various reasons, sometimes in order to intentionally obscure/simplify the plot or because specific agendas cannot be made known to the public. The background information or history behind the story, video or news report you are viewing is known as a back-story.

A back-story usually involves the history of the individuals involved, their environment, socio-cultural data and other information relevant to the visible narrative. Plugging in the back-story for your website, marketing campaign or product is not only a great way to distinguish it from the competition but an excellent method of persuasion that works incredibly well.

Successful ideas and messages are shared when people are able to relate to it on their own terms, within their existing worldview. Data will remain cold, inert and impersonal unless it is framed in a concrete way that is relevant to the experiences of the recipient. You don’t want cold data. You want high-impact information that leaves a strong impression on your audience, so they’ll pass it on to others in their network, who’ll then do the same.

Why are some friendships short and fleeting while others may last for an entire lifetime? Apart from personality differences and many other reasons, communication (or the lack of it) is also a factor which determines the strength or longevity of social relationships.

According to a recent study of 2 million people and 8 million phone calls over one year, researchers discovered that the cause of persistent relationships is reciprocity - returning a friend’s call. The more often you call each other, the longer your relationship.

In 2007, the Associated Press commissioned the Context-Based Research group, an ethnographic research firm to study the news consumption patterns of young adult consumers, active participants in the shift from traditional to digital media. Examining the habits of individuals between the ages of 18 and 34 in Britain, the United States and India, the findings were released two days ago in the form of a 71 page PDF document.

Among the key findings was the fact that the subjects were experiencing news fatigue, meaning they were overloaded with facts and updates and had trouble connecting to more in-depth stories. Participants yearned for quality and in-depth reporting, but had difficulty immediately accessing such content.

You’re interested in promoting your website and brand through social media but don’t know where to start. You don’t want to spend money hiring a marketing company and want to do-it-yourself. How do you get started?

Start by understanding that social media marketing is more than just putting up links whereever you can with the hope that they’ll send visitors to your site. One should endeavor to think beyond the hit-or-miss game of boosting pageviews.