Internet Marketing

One way of attracting visitors to your website is to create content or webpages that are entertaining or filled with valuable information. If you own a blog and have been publishing for some time, you’ll have more than enough material to use as traffic or link magnets.

You might not even need to develop new content. You could simply collect articles or media you’ve produced and situate them in a frame which appeals to a specific audience profile.

The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. - William Feather

Behind every recommendation or online purchase is a human being. One with emotions and personal likes or dislikes. This person pays more attention to certain things more than others because of his/her creed, feelings and belief-systems.

When we talk about marketing on the web, we’re talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market’s interests/needs. Some theorists will also suggest that marketing (and advertising) is in the business of creating new needs or wants.

If you’re blogging, you’re most likely publishing content and making it freely available for public consumption. Everyone is able to access and read your articles as long as they have an internet connection.

Time to stop and think a little about this. Why are you giving away content for free? What are trying to achieve by doing so?

It is important to keep in mind the reasons why you are publishing blog post after blog post, all full of ideas and information and giving them away.

A reader who didn’t want to named sent in an interesting question about how the web can be used to achieve specific goals offline.

Here’s her situation: She’s an art major in college and wanted to know how she could establish herself in the field as a power player, preferably in the vocation of an artist/expert critic.

She’s completely new to the art scene and wanted to know she could build a strong reputation through the use of online marketing and personal branding strategies. Basically she wants a game plan to use online on top of what she’s already doing offline, away from the computer.

The U.S Presidential election is something I’ve followed quite closely in the past few months. Politics is a thrilling topic for me because I’m fascinated with how politicians play the game of power.

It’s kinda like reality TV. Serious individuals deal with real life issues while competing aggressively against each other to win your vote. You have all the power in this battle of wits.

They’re all putting on a show, trying to push your buttons and trigger those emotions deep down inside. They want you on their side, because you legitimate them.

I am thinking about changing the way I share links and content with all of you. Up to now, I’ve shared links via a roundup like this or contextually within articles. Maybe it’s time to try something new.

I considered creating a separate link blog (like this) but am a little hesitant about it because it won’t really give these links adequate exposure. Instead of being on the main channel they are displayed on a less frequented part of the blog.

Miami has sun, sand, good weather and beautiful people, but one poll says the first thing most Americans think of when they hear the city’s name is “Miami Vice.” (source)

Miami Vice is of course, the popular 1980s TV series about cops and crime in Miami. Did you know that the media influences the way you perceive places or things, more than you think? Repeated exposure to a brand induces involuntary associations in the mind.

These instinctive brand associations are golden for marketers because they are easy ways to make your brand persistent. They allow your proposition to stick in the mind of your audience and seep into their unconscious.

Who are the best people to approach when you want to promote your business? Common sense and experts would tell you to reach out to individuals with wide social connections or influence, because these people can affect the behavior of many others.

Their reputation allows your message to resonate more deeply within communities and hence spread more efficiently.

So instead of trying to reach the general populace, you focus on connecting with a select group of influencers, the ones that are knowledgeable, well-connected and persuasive. Let them sway the minds of others.