What Will the Future of Advertising Look Like?
A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of 85%, so men and women will each see different ads.
Plans are already underway to detect different ages and even family groups. This intuitive digital advertisement exists, courtesy of Quividi, a French marketing technology firm.
