Thoughts on Contextual Advertising: Site Building, Monetization and Ethics
Jeremy Schoemaker aka Shoemoney and the owner of this famous Adsense check has put up a nice little video about his presentation at the recent 2007 New York Search Engine Strategies Conference.
Part of a panel on contextual advertising which included Jennifer Slegg, Jeremy’s presentation was mainly centered around his personal experiences on making money with contextual ad programs like Adsense and Yahoo Publisher Network.
The video in question was 27 mins long video and was a brief introduction to contextual advertising, primarily from a publisher’s perspective. I took some notes on Shoemoney’s suggestions and made a short list of the key points:
RSS Feeds are a powerful internet marketing tool that’s taken on several variants. Amazon.com uses feeds to help users keep track of bestseller releases. Wordpress.org uses feeds to deliver news on the latest Wordpress developments.
I recently started using 