Advertising Networks

Jeremy Schoemaker aka Shoemoney and the owner of this famous Adsense check has put up a nice little video about his presentation at the recent 2007 New York Search Engine Strategies Conference.

Part of a panel on contextual advertising which included Jennifer Slegg, Jeremy’s presentation was mainly centered around his personal experiences on making money with contextual ad programs like Adsense and Yahoo Publisher Network.

The video in question was 27 mins long video and was a brief introduction to contextual advertising, primarily from a publisher’s perspective. I took some notes on Shoemoney’s suggestions and made a short list of the key points:

RSS Feeds are a powerful internet marketing tool that’s taken on several variants. Amazon.com uses feeds to help users keep track of bestseller releases. Wordpress.org uses feeds to deliver news on the latest Wordpress developments.

Websites like AbsurdlyCool.com uses feeds to distribute information about freebies and coupons. ReviewMe uses blog feeds to give advertisers a snapshot glimpse of publisher content and most affiliate companies offer RSS feeds for promotional use.

For bloggers, a RSS feed is mainly a content delivery and syndication system that allows readers to have access to your content without visiting your website.

I recently started using Kontera on Dosh Dosh a few days ago and some of you might have noticed the cute little ad boxes that show up when you hover over certain links. Kontera is a contextual advertising network that offers In Text advertising based on keywords within a body of text.

Known as ContentLink, these specific words are double underlined and will reveal small bubble like boxes with an advert, whenever you move your mouse cursor over them. Clicking on the text in the ad will take you to the advertiser’s web page.