PayperPost Direct Launches: Sell Paid Reviews Outside of a Marketplace

Payperpost has finally taken a big step forward in the paid blogging arena by bringing on some features that its immediate competitors, ReviewMe and SponsoredReviews, have had for some time.

Just launched yesterday, PayperPost Direct allows bloggers to sell sponsored posts directly to advertisers visiting their site, through the placement of badges which allows advertisers to immediately order any specific paid posts without leaving the site itself.

This builds on the setup that ReviewMe pioneered, which allows advertisers to contact any specific bloggers they want to target instead of running broad campaigns in paid review marketplaces.

PPP Direct allows you to take offers directly from any advertiser visiting your site. By placing a badge on your blog, anyone clicking that badge will be presented with a form to create an opportunity just for your, and you set the minimum offer price!

Even better PPP Direct allows you to negotiate with advertisers on the terms of the content. Do you think $20 is too little for 300 words? Tell the advertiser making the offer you want $25! Unlike other services PPP Direct charges a minimal fee of only 10% to help you facilitate the transaction. Our system puts advertiser money in reserve, if you do your job you will get paid!

Payperpost Direct’s Key Features

• Encourages direct contact with advertisers. Any advertisers visiting your website can purchase a review by clicking the ‘Hire me’ badge at your sidebar. This expands your paid opportunities reach beyond advertisers within the Payperpost network.




• Ability to negotiate pricing and post details. You’ll have the ability to set the minimum pricing and enter into discussion with the advertiser concerning pricing and review terms.




• Low Transaction cost. Unlike other sponsored blogging networks, Payperpost charges a low fee of 10% for administrating the transaction. This is one of their major selling points.




• Quick turnaround. You’ll receive payment as soon as the advertiser approves the review.

I took a quick look at the video introduction on the Payperpost blog and after logging in, discovered that Payperpost Direct has already been integrated perfectly within the Dashboard. Basic promotional buttons are also available for easy placement on your blog sidebar.

The features do seem to be well thought out and I’ve no doubt that they’ll be very well received by most bloggers already with Payperpost or other paid blogging networks.

Why use Payperpost Direct?

As I’ve mentioned in my tutorial on direct advertising sales, cutting out the middlemen and working directly with potential advertisers gives you higher returns and more flexibility because you have more leeway to negotiate with advertisers.

Why use Payperpost Direct at all? You could just as easily put up your own banner and “Advertise here’ link with ad rates on your own terms within a webpage. After all, there’s not much incentive for you to offer valuable sidebar space to promote the PPP brand.

I’ll just like to point out three reasons why PPP Direct will be useful for both bloggers and advertisers:

• Legitimacy. Advertisers may not trust the bloggers they come across and the PayperPost brand provides some sort of guarantee which makes the blogger seem more credible in the eyes of advertisers.




• Safety Net. PayperPost provides safeguards for both bloggers and advertisers and their presence will help to resolve possible disputes which arise from either non-payment or review arrangements.




• Convenience. Advertisers have the convenience of entering the post details on the blog itself and bloggers won’t have to handle the payment process. All opportunities are tracked through the PPP dashboard and they don’t have to micro-manage their email inbox.

Payperpost’s entry into site-specific paid reviews is marked by its focus on minimizing the middlemen presence. Setting their administrative rate at a low 10% and allowing direct contact with advertisers are two of its key marketing points.

If you’ve never had much success with direct ad sales, you might want to give PPP Direct a shot. Know that you’ll always have the option to remove them from your sidebar if they don’t seem to bring you any paid reviews.

I’ll like to emphasize that this is not a sponsored review paid by Payperpost. I’ll love to get some extra income but unfortunately I don’t think Payperpost is willing to pay for any reviews on Dosh Dosh (my PPP Direct rates are set at $400). Andy Beard was lucky enough to get the scoop on this and he also has a review of Payperpost Direct on his blog as well.

So this goes out for free, because it’s important information that’ll probably help most of you make some extra money from your blogs. I’ll love to hear what you think of this new service from PayperPost. Will you use it on your blog?