How to be an Authority in Your Blog Niche: A Series of Case Studies on Dosh Dosh

I’ve decided to start my first blog post series on Dosh Dosh, which will cover the topic of how to become an authority in your blog niche. Several bloggers such as Darren Rowse have written extensively about niche blogging but very few have ever produced extensive blog or personality-centric case studies that chronicles and examines the development and methodology which establishes one as an foremost leader in a field.

This series of case studies to come will feature specific bloggers and will include analysis of their content development strategies, marketing tactics as well as their other efforts on building an influential social profile.

The case studies will also cover active social media power users and will include interviews of various bloggers and personalities.


Being an Authority in Your Niche Will help you Make Money

Why the emphasis on forerunners in a specific niche? Because being perceived as an authority on a topic or in an industry leads to many benefits for your blogging career, especially when it comes to monetization and the art of making serious money from your blog.

Being an authority in your niche will:

• Increase your readership and audience. When you’re considered to be an expert on a specific topic, audiences with an interest in the niche will follow your blog because it provides them with relevant information as well as inspirational fodder for their own blogs, businesses or websites.




• Make you inherently linkable. While not everything you write is link-worthy, the sheer amount of the people tracking your blog ensures that it naturally has a high link-attracting potential. Links will of course bring new audiences, SEO benefits and longterm traffic.




• Develop your Ad Selling potential. Your ability to negotiate for buying ad pricing and arrangements depend not only on your traffic levels, but also partly on your ability to influence opinion.




• Naturally develop word-of-mouth recommendations. If an absolute newbie were to ask you to recommend one website about making money with blogs, would you suggest Problogger instead of other newer or less established blogs? Authority blogs dominate the playing field when it comes to beginners who need information on a specific topic.




• Maximize your affiliate selling potential. Buyer consumption is heavily dependant on trust and and being regarded as one of the top dogs in a niche allows your personal recommendations to carry a lot of weight.




• Create money making opportunities away from your blog. Consultations, networking conferences, paid writing gigs at other websites, product sales, blog collaborations and joint business ventures are just some of the options that come from being recognized as an expert in a niche.

How You can Contribute to This Series

I already have some blogs/bloggers, non-blogging personalities and social media users in mind but I would really love to hear your suggestions on who you’ll like to see under the Dosh Dosh microscope.

Can you think of any blogs or personalities who are seen as established thought leaders and influential information channelers in your niche?

Who would you like to see interviewed, torn apart and studied in depth by yours truly? The case studies don’t necessarily have to pertain to the field of blogging, affiliate marketing or general money making.

Any niche, topic or field is fine with me. Please let me know your suggestions and I’ll definitely try to work on some of the ones I find fascinating and challenging.

I’ll also suggest subscribing to my blog feed, if you haven’t already done so as this will easily allow you to receive updates on the all case studies published.