Entries fromJanuary 2008

In most lifestyle magazines, you’ll find an advice column, where an expert or columnist will answer reader queries on specific problems. Readers of the magazine will send in their questions and some of them will be selected for publication every month.

I love reading the advice column because I feel as if I always learn something from it, even if I already know the answer to the question. I’m sure some of you feel the same.

It’s 2008 and you’re looking forward to growing your blog even more this year. You are eager to build a large readership and maybe even make a full-time income from blogging. You want greater influence and a stronger reputation. What you need is an expansion plan.

Yesterday, I spent some time planning growth strategies for my blogs and noticed that all of these tactics had something in common.

They all involved the idea of expanding the blog from a basic content publishing/opinion sharing platform to a full fledged media business.