Entries fromOctober 2007

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Blogging experts will repeat the same advice again and again: just create great content, promote it a little and people will read your blog. But determining the type of content to create is more important when you want to fulfill your end goals.

No matter how excellent or casual it appears, free content is always a means to an end for every publisher. You want to achieve something with the articles you write.

I recently wrote about a free report about making money online. If you haven’t read it, the 28 page eBook gave a general introduction on how teaching others and selling content or your expertise can lead to the development of an attractive and sustainable income.

While it didn’t go into great detail about the entire process, it hinted at a paid training program with step by step instructions on how to easily create your own profitable membership sites.

I build websites and develop them for fun and profit. The wellspring and catalyst for both factors is people or what we call traffic.

The more people visit my web site, the more money I can possibly make, and perhaps the more fun I can possibly have.

Today, many websites had their Google PageRank reduced and many bloggers have been speculating about the causes.

Introspection is often forced. We don’t think about sustainability and our actions until unfavorable circumstances arises. If you only consider how a PageRank shift will negatively affect you after it has happened, you’re already screwed.

San Francisco Gate recently published a story which profiles several profitable blogs like GigaOM, Popsugar and TechCrunch. Founded by Michael Arrington, Techcrunch earns $240K a month on advertising alone, while pulling in extra income from conferences and parties.

It seems traditional media is still enraptured by the growing influence of blogs. Not long ago, Business Week had a similar article on popular blogs and their monthly income.

The profitability of blogs has become yet another way to validate their existence, as it elevates blogs from a simple past-time into a worthy business venture.

Visitors arrive at your website to get something out of it and their preoccupations can be divided into emotional and rational interests.

For instance, they either seek out specific content or absorb information so they can re-use it in their personal or professional life. This is a rational interest.

Take the example of a blog about blogging or self-help.

Readers often seek to use the suggestions highlighted in each article on their own websites or in their professional life. They will spend time and effort to understand what you’ve written because they want to make use of the content they read.

People are the ones who make you money. They click on your ads, hire your services, buy your products all the while helping you to grow your business and make it profitable.

They do this in two main ways: By visiting your site or making purchases, they are helping you generate immediate revenue, which you can then reinvest for more income.

Secondly, they indirectly benefit you by providing publicity and leads: people are the ones who will talk about and recommend you to others they know.

There are a great many ways to make money on the internet and all of them involve some selling of some sort. Be it a product or ad space on your websites.

Most bloggers generate income by providing great amounts of content daily for free and monetizing through ad sponsorships and programs like Google Adsense.

On the other hand, some internet marketers prefer to create an informational product and establish themselves as an expert, in order to generate sales.